"The automotive company received significant attention this week after it scrubbed its Instagram account, deleting all previous posts. The company also deleted posts from its dedicated electric vehicle, trucks, Bronco and Mustang accounts. A report from The Verge asked if Ford was handing over its social media account control to an outside PR company or gearing up to make a big announcement. Electrek suggested Ford could be ready to unveil the electric Bronco details for the U.S. or launch a new rebranding."
"The campaign also highlights Ford as a lifestyle brand. "We've identified distinct lifestyles that Ford can credibly and uniquely support, and going forward, they will inform decisions throughout the company from product design to retail experience," Ford Chief Marketing Officer Lisa Materazzo said, per The Verge. On Wednesday, the company shared a new video as part of the campaign launch on its Instagram and other social media accounts. The video is captioned, "Here's to thinking you can" with the hashtag "ReadySetFord.""
Ford is positioning a new electric vehicle platform while emphasizing profitability and maintaining appeal to legacy customers. The company is highlighting long-running brands such as the F-150 alongside EV development. Ford deleted all posts across its main and model-specific Instagram accounts, prompting speculation about a major announcement or outside PR control. Ford launched an advertising campaign titled "Ready Set Ford" to spotlight underappreciated areas like commercial vehicles and motorsports and to frame Ford as a lifestyle brand. Marketing strategy will lean on distinct lifestyles to guide product design, retail experience and broader company decisions.
Read at Benzinga
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