"Google this week shared a new ad in its ongoing anti-Apple "BestPhonesForever" series, this time leaning into the launch of the new Wicked: For Good movie that's out in theaters. The spot features an iPhone fawning over a Pixel smartphone before breaking into the Wicked: For Good song. Google suggests that it was first to multiple features that the iPhone then copied, like screening phone calls and removing unwanted images from photos."
"Oh Pixel, I'm so lucky to have a friend like you. You've always inspired me! You do things first that show me the way. Like fixing photos, screening calls, or building an AI assistant you can have real conversations with. It's not clear how Google's ad featuring singing smartphones might attract customers to Pixel devices given that it doesn't share details on any actual features."
Google released a new ad in the BestPhonesForever series that features an iPhone admiring a Pixel and singing the Wicked: For Good song. The ad implies Pixel introduced features first, citing examples such as screening phone calls, removing unwanted photo elements, and a conversational AI assistant. The spot portrays the iPhone as copying Pixel features. The advertisement does not detail specific Pixel features or technical differences. The BestPhonesForever campaign has run since 2023 with over 30 spots and typically compares features or criticizes the iPhone for lacking capabilities like conversational AI. The effectiveness for driving Pixel sales remains unclear.
Read at MacRumors
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