"Google Pixel's latest ad campaign, 'Vanilla,' follows people in their everyday lives, but instead of holding up their smartphones, viewers are met with a sea of identical ice-cream cones. The hero spot is part of the brand's 'Ask More of Your Phone' campaign, which launched in 2017. The spot was created by Google's creative teams and will run across broadcast, social and digital in the UK, France, Germany, Australia, Japan and Canada."
"Switching phones is an emotional decision and we know the anxiety of learning a new device often leads people to settle for the status quo. Our new campaign, 'Ask More of Your Phone,' puts a flag in the ground to declare that Google Pixel is the new standard in today's AI era. With stunning hardware and helpful AI optimized for Pixel, like Gemini's Nano Banana, we're encouraging everyone to 'get outside your comfort phone' and experience the game-changing intelligence they've been missing."
Google Pixel's 'Vanilla' ad replaces visible smartphones with identical ice-cream cones to symbolize comfort phones and habitual behavior. The hero spot continues the 'Ask More of Your Phone' campaign that began in 2017 and positions Pixel as the new standard in the AI era. The campaign frames phone switching as an emotional decision and highlights Pixel's blend of hardware and AI, referencing features like Gemini's Nano Banana. The creative will run across broadcast, social and digital channels internationally, with a phased US rollout starting on digital and social. Production and creative credits name Google Creative Lab, Epoch, Matias & Mathias, and multiple post-production partners.
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