
"On court, Roger Federer has always pulled off wins in style. Luckily for fans, his elegant delivery has since extended to other arenas. Starting in 2021-a year before his retirement from professional tennis-the tennis legend has starred in a series of commercials for Switzerland Tourism that has him spotlighting his favorite corners of Switzerland with some of the world's most famous costars in tow. First it was actors Anne Hathaway and Robert De Niro -and now, in 2025, Halle Berry joins him."
"The campaign, which dropped this week, sees Berry taking in-and being taken by-Switzerland's breathtaking scenery in the fall, a season that's increasingly popular with overseas visitors. Directed by German-Swiss filmmaker Marc Foster in a behind-the-scenes style, it alternates between "candid" interview segments with Federer and "making of" scenes with Halle, where she is seen fumbling through lines and botching up timing. (As it turns out, not even Berry's bungling can ruffle Federer's trademark poise.)"
"We caught up with the tennis champion over zoom to ask him what his own favorite season to visit Switzerland is, the foods he'd recommend to any visitor, and for one or two of his family's own secret hiking spots. "We might not be the most nationalistic country in the world, or brag about it too much," he adds, "but for me, it always feels very good to represent Switzerland in this way.""
Roger Federer has starred in Switzerland Tourism commercials since 2021, highlighting his favorite Swiss locations with high-profile costars. The 2025 spot features Halle Berry exploring Switzerland's fall scenery and stumbling through behind-the-scenes moments while Federer maintains his trademark poise. The campaign was directed by German-Swiss filmmaker Marc Foster and alternates between candid interview segments and making-of scenes. The fall season is framed as increasingly popular with overseas visitors. Federer reflects on the fun of shooting with Hollywood stars and expresses pride in representing Switzerland while sharing favorite seasons, foods, and family hiking spots.
Read at Conde Nast Traveler
Unable to calculate read time
Collection
[
|
...
]