Smoothies have sharply increased in price, with average costs now reaching around $17 in places like Erewhon. Celebrity endorsements fuel this trend, exemplified by Hailey Bieber’s Strawberry Glaze Skin Smoothie featuring innovative ingredients. The appeal of these drinks has significantly grown despite earlier skepticism about smoothies' worth. SunLife Organics, a prominent smoothie bar, has recently collaborated with jewelry designer Kendra Scott, releasing a limited-edition smoothie that costs $20. This indicates the rising trend and consumer interest in health-oriented, high-priced smoothies in urban areas.
The luxury smoothie trend is evolving, with prices reaching as high as $17 for ingredients like spirulina and collagen, becoming normal in stores like Erewhon.
Smoothie collaborations have emerged as a marketing strategy, exemplified by the limited-edition blend between SunLife Organics and jewelry designer Kendra Scott.
SunLife Organics is a popular smoothie and wellness brand known for its high-quality, vibrant blends, and has expanded beyond California into major cities.
Consumer curiosity about health-focused and celebrity-endorsed smoothies continues to grow, despite previous skepticism about their appeal and pricing.
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