"Each year Super Bowl ads offer a snapshot of the American mood - as well as which industries are flush with cash that particular year: from the "Dot-Com Bowl" of 2000 to the "Crypto Bowl" of 2022.This year's trends include health and telehealth companies advertising weight loss drugs and medical tests, tech companies showing off their latest gadgets and apps and advertisers showcasing AI in their ads."
"Villanova University marketing professor Charles Taylor said because of the heavy headlines in the news lately - from the immigration enforcement surge in Minnesota to conflicts abroad - he expects a advertisers to stick to a light and silly tone."Because of the Super Bowl's status as a pop culture event with a fun party atmosphere, the vast majority of brands will avoid any dark or divisive tone and instead allow consumers to escape from thinking about these troubled times," he said."
Advertisers are stuffing Super Bowl commercials with celebrities, legacy ad icons and movie nostalgia to make brands memorable for more than 120 million viewers. Current trends include health and telehealth companies promoting weight-loss drugs and medical tests, and tech firms highlighting gadgets, apps and AI capabilities. Historical labels like the "Dot-Com Bowl" and "Crypto Bowl" illustrate which industries are spending heavily in particular years. Brands are expected to favor light, escapist tones because of heavy news headlines. High demand for live sports inventory has driven record viewership and sold-out ad space on NBC.
Read at Fast Company
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