"For the first time, Anthropic spent millions of dollars on several satiric Super Bowl spots. The ads had the headlines "Deception," "Betrayal," "Treachery" and "Violation," and all carried the tagline: "Ads are coming to AI. But not to Claude." While the ads did not mention OpenAI by name, they were obviously a pointed jab at OpenAI's plans to sell ads inside ChatGPT, and the ads pointed out that Anthropic has committed to keeping its Claude chatbot ad-free."
"Fabricated headlines began circulating on X, claiming last-minute changes to OpenAI's Super Bowl ad-spurring OpenAI president Greg Brockman to call a Reddit post "fake news" and company Chief Marketing Officer Kate Rouch to call out an X post about a supposed story in the trade publication Ad Age that said OpenAI altered its Super Bowl ad at the last minute as a "fake headline and entire fake website.""
Super Bowl advertising became a battleground in the rivalry between Anthropic and OpenAI, with Anthropic running costly satiric spots declaring "Ads are coming to AI. But not to Claude." Anthropic positioned Claude as an ad-free alternative while implicitly criticizing OpenAI's plans to sell ads inside ChatGPT. OpenAI responded publicly and aired its own earnest ad focused on Codex and "builders." Social media amplified the confrontation, producing trolling, fabricated headlines, and fake websites that falsely claimed last-minute changes to OpenAI's ad and prompted company leaders to call out the misinformation.
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