"Anthropic's Super Bowl ads - which feature darkly comedic scenarios of people seeking advice from chatbots, only to be steered to "cougar" dating sites and height-boosting insoles - have been paying off. In the days since, Anthropic's AI chatbot Claude has climbed from No. 41 on the U.S. App Store to become a top 10 app. As of Friday, Claude sits at No. 7 - its highest rank to date - suggesting its "no ads" pitch resonates strongly with users."
"According to new data from market intelligence provider Appfigures, Claude's U.S. downloads across both iOS and Android totaled an estimated 148,000 from Sunday through Tuesday - the most recent data available. That's a 32% increase from the preceding three days, Thursday through Saturday, where downloads totaled approximately 112,000. Claude's daily average number of downloads from Sunday through Tuesday was 49,200, up 32% from the usual Sunday through Tuesday average of 37,400 per day."
"The consumer-focused AI app arrived on iOS in May 2024 to a fairly tepid reception. ChatGPT had beaten it to market on mobile devices and had grown to nearly half a million installs in its first five days. By comparison, Claude had only pulled in 157,000 total global downloads within its first week and didn't reach a rank higher than No. 55 on the U.S. App Store."
Anthropic's Super Bowl commercials and the release of the Opus 4.6 model coincided with a surge in Claude's mobile popularity, pushing the app from No. 41 to No. 7 on the U.S. App Store. Appfigures estimates show 148,000 U.S. downloads across iOS and Android from Sunday through Tuesday, a 32% increase from the prior Thursday-through-Saturday period. Daily average downloads rose to 49,200 from a usual 37,400. Claude's "no ads" positioning contrasted with ChatGPT's rollout of ads to free users. Global downloads grew 15% over the same timeframe, with U.S. gains outpacing global growth.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]