"Anthropic, everyone's favorite AI company that doesn't make ChatGPT, has decided that its Claude AI model family will remain free of advertising, unlike rival OpenAI, and wants everyone to know about it. By letting "everyone" know, we mean everyone who chooses to watch the Super Bowl, as the firm plans to run a pair of TV commercials during this Sunday's game, according to the Associated Press."
"According to some sources, the TV networks have been flogging 30-second ad slots for prices exceeding $10 million this year, which means Anthropic could be coughing up $20 million for each minute-long commercial it runs. That's equivalent to the company sacrificing about six of Nvidia's hulking DGX GB200 NVL72 rack scale AI systems or a lot of runtime on AWS for a jokey commercial, according to our reckoning, so they had better be funny."
Anthropic plans to run two minute-long Super Bowl commercials promoting that its Claude AI family will remain free of advertising, presenting four one-minute ads that follow the same pattern: a user asks a chatbot for personal advice, the chatbot offers supportive guidance, then abruptly switches to promote a related product. Networks reportedly sell 30-second Super Bowl slots for over $10 million, implying roughly $20 million per minute ad. The company could forgo significant AI hardware or cloud runtime to buy these slots. OpenAI CEO Sam Altman described the commercials as funny but dishonest and said his company would not run ads in that manner.
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