"Dozens of advertisers are pulling out all the stops for Super Bowl 60, airing Sunday on NBC. They're hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as "Jurassic Park" ( Comcast Xfinity)."
"Advertisers flock to the Super Bowl each year because so many people watch the big game. In 2025, a record 127.7 million U.S. viewers watched the game across television and streaming platforms. Demand is higher than ever, since live sporting events are one of the few remaining places in the fractured media landscape where advertisers can reach a large audience."
Dozens of advertisers are creating star-filled, nostalgia-driven Super Bowl 60 commercials to boost brand recall. Ads feature celebrities such as Kendall Jenner and George Clooney, legacy icons like the Budweiser Clydesdales, and movie references including Jurassic Park. Current trends include health and telehealth firms promoting weight-loss drugs and medical tests, technology companies highlighting gadgets and apps, and brands showcasing AI. Because of intense news headlines and global tensions, most advertisers favor light, silly tones to provide escapist entertainment. Record viewership and the unique reach of live sports are driving exceptionally high advertiser demand.
Read at Fortune
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