With a Super Bowl ad, California governor's race 'is now kicked into gear'
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With a Super Bowl ad, California governor's race 'is now kicked into gear'
"A Silicon Valley-backed independent expenditure committee booked $1.4 million in airtime on NBCUniversal's Peacock streaming service, which will feature the big game along with NBC, and on other broadcast networks on Sunday to introduce Matt Mahan, the mayor of San José who entered the governor's race in late January. A 30-second ad depicts Mahan, a moderate Democrat, as a "fixer of problems" in a big city "just miles from the big game" and touts his record reducing homelessness, building housing and reducing crime."
"The ad was produced by a committee run independently of Mahan's campaign and funded mostly by Silicon Valley executives, including $1 million from Michael Seibel of Y Combinator and $500,000 each from Riot Games co-founder Marc Merrill and his wife, Ashley. "This Super Bowl ad kicks off our support for Matt Mahan's run for governor," said committee spokesman Matt Rodriguez."
A Silicon Valley-backed independent expenditure committee purchased $1.4 million in airtime on Peacock and other broadcast networks to introduce San José Mayor Matt Mahan with a Super Bowl ad. The 30-second spot portrays Mahan as a problem-solver and highlights reductions in homelessness, housing development and lower crime. The committee provided most funding from tech executives, including Michael Seibel and Marc and Ashley Merrill, and has raised more than $3.2 million. Committee spokesman Matt Rodriguez framed the ad as support for Mahan's focus on basics rather than toxic politics. A rival will air a spot during the Puppy Bowl.
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