"And they expect that awareness to only expand with their fourth Super Bowl ad this Sunday titled "More," focused on the pressures many feel in modern society to pursue more of everything. "There's not a lot of moments like this We're looking for moments where people really congregate," says Simon Amour, chief creative officer for Come Near, which has crafted the "More" ad as part of a campaign called "Loaded Words.""
"But that's only one of the many messages featured in an event that set a record last year and the year before as the most watched single telecast in U.S. history. A dive into the raft of ads airing in the Big Game that were released early, aimed at rocketing around social media to build buzz before their debut Sunday, revealed the typical mix of celebrities, nostalgia, special effects and bold humor we see every year."
He Gets Us aired Super Bowl commercials in three prior games and generated nearly 10 billion video views, over 70 million website visitors, and 40% U.S. adult awareness. The campaign will debut a fourth Super Bowl spot titled "More," addressing pressures to seek more in modern life. Come Near's creative team positions Super Bowl time as a rare mass moment to reach congregated audiences. The ad is part of a "Loaded Words" campaign and emphasizes a non-commercial, faith-centered message amid high-profile advertising. Other Big Game ads blend celebrities, nostalgia, effects and humor, and new efforts invite fans to co-create commercials via Uber Eats and Artlist.io.
Read at www.npr.org
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