"The 60-second commercial is scheduled to air during the Super Bowl and centers on a narrative about neighbors and shared community, accompanied by Gaga's rendition of the song. Rocket says the campaign will highlight the role of housing and community in people's lives. This campaign was created with a deep sense of purpose and a belief in what brings people together, said Jonathan Mildenhall, chief marketing officer at Rocket Companies."
"America is at its best when we are neighborly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible. The new spot follows Rocket's 2025 Super Bowl campaign, Own the Dream, which included an in-stadium singalong of John Denver's Take Me Home, Country Roads at Caesars Superdome."
The 60-second commercial will air during the Super Bowl and centers on neighbors and shared community, accompanied by Lady Gaga's rendition of the song. Rocket will highlight the role of housing and community in people's lives and positions the campaign as created with a deep sense of purpose and belief in what brings people together. The campaign emphasizes neighborliness, looking out for one another, and reviving belief in the American Dream by reminding people that finding a home and community is possible. The spot follows Rocket's 2025 Own the Dream campaign, which featured an in-stadium singalong and later won a Cannes Gold Lion; past ads used celebrities like Tracy Morgan and Jason Momoa.
Read at www.housingwire.com
Unable to calculate read time
Collection
[
|
...
]