"Ring shows how neighbors can use their doorbell cameras to find lost pets. A Budweiser Clydesdale protects a bald eagle chick from the rain. Novartis touts a blood test that can detect prostate cancer. Toyota reminds viewers to wear their seatbelts. Mister Rogers is invoked twice: Lady Gaga sings his classic "Won't You Be My Neighbor?" in a tearjerker for Rocket Companies while the National Football League uses "You Are Special" to promote its work with youth sports organizations."
"Delivery services try to outdo each other. George Clooney appears in a Grubhub ad to promote free delivery on orders of $50 or more. Uber Eats enlists Matthew McConaughey to convince Bradley Cooper and Parker Posey that football is a conspiracy to make people hungry. And Rapper 50 Cent trolls Sean "Diddy" Combs in an ad for DoorDash. Artificial intelligence is all over the Super Bowl airwaves."
Super Bowl advertisers encouraged viewers to take care of themselves and others while offering moments of levity and community connection. Ads included practical safety reminders and medical promotion: Ring showed neighbors using doorbell cameras to find lost pets, Budweiser protected a bald eagle chick, Novartis promoted a prostate cancer blood test, and Toyota encouraged seatbelt use. Mister Rogers songs were used to evoke childhood compassion. Delivery and food apps competed with celebrity-driven humor. Artificial intelligence appeared across spots, from AI-enabled Oakley Meta glasses and Wix Harmony to an AI-assisted Svedka ad featuring robot mascots. Advertisers aimed to provide solace amid widespread stress.
Read at Fortune
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