"X's Brand Ranx competition looked at overall mentions and sentiment to allocate awards in four categories: Most loved The ad with the most positive sentiment Most talked about The ad that sparks the most conversation Most shared - The ad that's re-posted the most Most Disruptive Outside TV The brand that owns the conversation without a TV ad These were all automatically ranked by its Grok AI model, which is why X was able to announce the winners pretty much immediately after the event."
"As per X: Super Bowl LX conversations on X proved once again that the engine of culture lives here - unfolding live, in real time, especially around sports. No other platform captures fandom's passion like X, letting brands own the moment through genuine two-way conversations that forge deeper connections and amplify moments far beyond a single ad. X says that fans shared 8 million posts about Super Bowl LX, generating 3 billion impressions and 321 million video views."
X used its Grok AI to rank brands by overall mentions and sentiment around Super Bowl LX, producing immediate postgame winners through the Brand Ranx system. Four award categories were measured: Most loved (most positive sentiment), Most talked about (most conversation), Most shared (most reposted), and Most Disruptive — Outside TV (brand owning the conversation without a TV ad). The system included mentions from the week leading up to the game. Budweiser, Apple Music, and Kraft Mac and Cheese generated heavy discussion on the platform. Fans shared 8 million posts, producing 3 billion impressions and 321 million video views. X advised that pre-game buzz is increasingly valuable for advertisers.
Read at www.socialmediatoday.com
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