"Shot in black and white, Unavailable revolves around a fictional version of Stone, who lives in a brutalist mansion on a remote island and is obsessed with registering emmastone.com. After each failed attempt at buying the domain name, the actor at her most unhinged destroys her laptop, either by snapping it apart or throwing it on the fire. Get your domain name before you lose it, reads the ad's tagline."
"And in a night dominated by emerging artificial intelligence providers, health and wellness brands and the usual suspects in beer and snacks, Squarespace looked to separate itself from the sea of sameness, said David Lee, Squarespace's longtime chief brand and creative officer. We want to create work that represents the kind of brand that we are. We always feel like we're the independent A24 film that shows up [against] all the Marvel movies, Lee explained."
Squarespace aired a 30-second Super Bowl spot titled Unavailable starring Emma Stone and directed by Yorgos Lanthimos. The black-and-white spot portrays a fictional Stone living in a brutalist island mansion who becomes obsessed with registering emmastone.com. After each failed purchase attempt she destroys her laptop, escalating into increasingly unhinged acts. The ad's tagline reads, Get your domain name before you lose it. Squarespace positioned the spot to stand out amid a Super Bowl dominated by AI, wellness and snack brands, framing the company as an independent, cinematic alternative to franchise-driven commercials. Squarespace has run ads in twelve consecutive Super Bowls.
Read at www.marketingdive.com
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