from WWD2 weeks agoBrand Positioning and Market Strategies for 2025: Experts Weigh InBrand positioning in 2025 requires adapting to segmentless shoppers and leveraging data-driven algorithms for more effective targeting.
How to Choose the Right Product Pricing Strategies for SuccessPricing strategies influence brand perception and customer behavior.The right pricing approach can significantly impact business success.
Council Post: E-Commerce Pricing Wars: Staying Competitive In A Dynamic MarketE-commerce pricing wars require strategic foresight and dynamism to stay competitive and profitable.
How to Choose the Right Product Pricing Strategies for SuccessPricing strategies influence brand perception and customer behavior.The right pricing approach can significantly impact business success.
Council Post: E-Commerce Pricing Wars: Staying Competitive In A Dynamic MarketE-commerce pricing wars require strategic foresight and dynamism to stay competitive and profitable.
What Is Symbolic Positioning? How to Do It + Examples (2024) - ShopifySymbolic positioning emphasizes emotional connections over practical benefits to build brand identity and drive customer loyalty.
Journalist-turned-marketer Charlie Gilbert of Volt on the key to mastering brand messagingThe VP of Marketing Comms emphasizes the importance of impactful communication and brand positioning in his career journey.
Under Armour plots 'most significant' marketing to date as it works to win back shoppersUnder Armour's revenue has dropped as part of a strategy to reposition the brand and reduce low-quality sales.
Listen in on GE Aerospace's 'The Sound of Flight,' a 360 sonic journey on social mediaGE Aerospace's 'The Sound of Flight' campaign effectively utilized innovative storytelling and sonic technology to engage aviation professionals and reinforce its industry positioning.
What Is B2B Marketing? A 2023 Guide - ShopifyDefining brand positioning, targeting audiences, strategizing channels, producing content, executing campaigns, and assessing performance are key components of a B2B marketing plan.B2B marketing involves marketing products or services to other businesses, with two main approaches: lead-based marketing and account-based marketing.
Listen in on GE Aerospace's 'The Sound of Flight,' a 360 sonic journey on social mediaGE Aerospace's 'The Sound of Flight' campaign effectively utilized innovative storytelling and sonic technology to engage aviation professionals and reinforce its industry positioning.
What Is B2B Marketing? A 2023 Guide - ShopifyDefining brand positioning, targeting audiences, strategizing channels, producing content, executing campaigns, and assessing performance are key components of a B2B marketing plan.B2B marketing involves marketing products or services to other businesses, with two main approaches: lead-based marketing and account-based marketing.
How a Positioning Statement Guides Brand Decisions (2024) - ShopifyA strong brand positioning statement is essential for guiding marketing efforts and ensuring consistency across all customer interactions.
Use This Framework to Craft a Powerful Brand Positioning Statement | EntrepreneurFocus on brand positioning is crucial for startup success.
Dickies brand boss shares how he juggles workwear and lifestyle audiencesDickies has a strong workwear following in the American market, but also has a significant streetwear following internationally.The brand's marketing strategy is focused on reconnecting with its core workwear customers and prioritizing workwear in its business strategy.
How a Positioning Statement Guides Brand Decisions (2024) - ShopifyA strong brand positioning statement is essential for guiding marketing efforts and ensuring consistency across all customer interactions.
Use This Framework to Craft a Powerful Brand Positioning Statement | EntrepreneurFocus on brand positioning is crucial for startup success.
Dickies brand boss shares how he juggles workwear and lifestyle audiencesDickies has a strong workwear following in the American market, but also has a significant streetwear following internationally.The brand's marketing strategy is focused on reconnecting with its core workwear customers and prioritizing workwear in its business strategy.
From RTDs to Rum: How Spirits Are Rebranding In a Saturated MarketBev-alc brands must highlight unique ingredients and cultural stories to differentiate in a crowded market.
Council Post: Why The Art Of Brand Positioning Needs The Science Of InvestmentEffective marketing relies on a strong brand positioning to avoid revealing weaknesses.Investing in marketing should follow a truthful assessment of brand strengths.
Points of Parity vs. Points of Differentiation | ClickUpCustomer perception drives brand positioning, emphasizing the importance of understanding points of parity and points of difference.
Mountain Dew's Mountain Dude Wants You Off Your Couch and into the Wild | stupidDOPEMountain Dew summer campaign focuses on getting people off screens and into the outdoors with an eccentric character, Mountain Dude.
Building Brand Awareness Through Unique and Meaningful PartnershipsMeaningful partnerships can enhance brand position and capital, standing out in a crowded marketplace is essential.
Show, don't tell: How storytelling leads to lasting brand impact | MarTechEffective storytelling increases connection, empathy, trust, and drives revenue-generating behaviors.
How To Build a Brand in 7 Steps: Get Started in 2024 - ShopifyBrand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience.
Pump up the Jam Shed: Divisive wine brand drops new music videoJam Shed's playful marketing strategy includes a wacky music video featuring a viral dancing gran to make wine fun.
Ad of the Day: Leo Burnett's first spot for Confused.com is a joyous whistle-alongConfused.com launched a new brand position 'Just used Confused.com' with a catchy whistling jingle to make the ad memorable and fun.
Council Post: How To Become A Thought Leader: 18 Steps Agency Leaders TakeAgencies help clients establish expertise.Sharing expert knowledge builds trust and authority.
GoDaddy introduces new AI platform with 'Power your future'AI is positioned to enhance human creativityBrands are increasingly advertising their AI-powered products
How a care provider increased patient traffic and diversified audience demandsIntegrated data-driven approach boosted Exer Urgent Care.Targeted digital campaigns and brand positioning led to transformative results.
5 Ways To Craft A Competitive Edge With Brand Positioning - GREY JournalUnderstanding brand positioning is crucial for a business to differentiate and excel in a competitive market.