#brand-positioning

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Journalist-turned-marketer Charlie Gilbert of Volt on the key to mastering brand messaging

The VP of Marketing Comms emphasizes the importance of impactful communication and brand positioning in his career journey.

Under Armour plots 'most significant' marketing to date as it works to win back shoppers

Under Armour's revenue has dropped as part of a strategy to reposition the brand and reduce low-quality sales.
#b2b-marketing

Listen in on GE Aerospace's 'The Sound of Flight,' a 360 sonic journey on social media

GE Aerospace's 'The Sound of Flight' campaign effectively utilized innovative storytelling and sonic technology to engage aviation professionals and reinforce its industry positioning.

What Is B2B Marketing? A 2023 Guide - Shopify

Defining brand positioning, targeting audiences, strategizing channels, producing content, executing campaigns, and assessing performance are key components of a B2B marketing plan.
B2B marketing involves marketing products or services to other businesses, with two main approaches: lead-based marketing and account-based marketing.

Listen in on GE Aerospace's 'The Sound of Flight,' a 360 sonic journey on social media

GE Aerospace's 'The Sound of Flight' campaign effectively utilized innovative storytelling and sonic technology to engage aviation professionals and reinforce its industry positioning.

What Is B2B Marketing? A 2023 Guide - Shopify

Defining brand positioning, targeting audiences, strategizing channels, producing content, executing campaigns, and assessing performance are key components of a B2B marketing plan.
B2B marketing involves marketing products or services to other businesses, with two main approaches: lead-based marketing and account-based marketing.
moreb2b-marketing
#marketing-strategy

How a Positioning Statement Guides Brand Decisions (2024) - Shopify

A strong brand positioning statement is essential for guiding marketing efforts and ensuring consistency across all customer interactions.

Use This Framework to Craft a Powerful Brand Positioning Statement | Entrepreneur

Focus on brand positioning is crucial for startup success.

Dickies brand boss shares how he juggles workwear and lifestyle audiences

Dickies has a strong workwear following in the American market, but also has a significant streetwear following internationally.
The brand's marketing strategy is focused on reconnecting with its core workwear customers and prioritizing workwear in its business strategy.

How a Positioning Statement Guides Brand Decisions (2024) - Shopify

A strong brand positioning statement is essential for guiding marketing efforts and ensuring consistency across all customer interactions.

Use This Framework to Craft a Powerful Brand Positioning Statement | Entrepreneur

Focus on brand positioning is crucial for startup success.

Dickies brand boss shares how he juggles workwear and lifestyle audiences

Dickies has a strong workwear following in the American market, but also has a significant streetwear following internationally.
The brand's marketing strategy is focused on reconnecting with its core workwear customers and prioritizing workwear in its business strategy.
moremarketing-strategy

From RTDs to Rum: How Spirits Are Rebranding In a Saturated Market

Bev-alc brands must highlight unique ingredients and cultural stories to differentiate in a crowded market.
#e-commerce

Council Post: E-Commerce Pricing Wars: Staying Competitive In A Dynamic Market

E-commerce pricing wars require strategic foresight and dynamism to stay competitive and profitable.

Council Post: Why The Art Of Brand Positioning Needs The Science Of Investment

Effective marketing relies on a strong brand positioning to avoid revealing weaknesses.
Investing in marketing should follow a truthful assessment of brand strengths.

Council Post: E-Commerce Pricing Wars: Staying Competitive In A Dynamic Market

E-commerce pricing wars require strategic foresight and dynamism to stay competitive and profitable.

Council Post: Why The Art Of Brand Positioning Needs The Science Of Investment

Effective marketing relies on a strong brand positioning to avoid revealing weaknesses.
Investing in marketing should follow a truthful assessment of brand strengths.
moree-commerce

Points of Parity vs. Points of Differentiation | ClickUp

Customer perception drives brand positioning, emphasizing the importance of understanding points of parity and points of difference.

Mountain Dew's Mountain Dude Wants You Off Your Couch and into the Wild | stupidDOPE

Mountain Dew summer campaign focuses on getting people off screens and into the outdoors with an eccentric character, Mountain Dude.
from Inc.com
3 months ago

Building Brand Awareness Through Unique and Meaningful Partnerships

Meaningful partnerships can enhance brand position and capital, standing out in a crowded marketplace is essential.

Show, don't tell: How storytelling leads to lasting brand impact | MarTech

Effective storytelling increases connection, empathy, trust, and drives revenue-generating behaviors.

How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify

Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience.

Pump up the Jam Shed: Divisive wine brand drops new music video

Jam Shed's playful marketing strategy includes a wacky music video featuring a viral dancing gran to make wine fun.

Ad of the Day: Leo Burnett's first spot for Confused.com is a joyous whistle-along

Confused.com launched a new brand position 'Just used Confused.com' with a catchy whistling jingle to make the ad memorable and fun.

Council Post: How To Become A Thought Leader: 18 Steps Agency Leaders Take

Agencies help clients establish expertise.
Sharing expert knowledge builds trust and authority.

GoDaddy introduces new AI platform with 'Power your future'

AI is positioned to enhance human creativity
Brands are increasingly advertising their AI-powered products

2024's winning brands must master these participation trends

The intersection of culture and technology is crucial for marketers
Brands must prioritize an earned-first approach over a paid-first strategy

How a care provider increased patient traffic and diversified audience demands

Integrated data-driven approach boosted Exer Urgent Care.
Targeted digital campaigns and brand positioning led to transformative results.

5 Ways To Craft A Competitive Edge With Brand Positioning - GREY Journal

Understanding brand positioning is crucial for a business to differentiate and excel in a competitive market.
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