"Dozens of advertisers are pulling out all the stops for Super Bowl 60, airing Sunday on NBC. They're hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as Jurassic Park (Comcast Xfinity)."
"Each year Super Bowl ads offer a snapshot of the American mood as well as which industries are flush with cash that particular year: from the Dot-Com Bowl of 2000 to the Crypto Bowl of 2022. This year's trends include health and telehealth companies advertising weight loss drugs and medical tests, tech companies showing off their latest gadgets and apps and advertisers showcasing AI in their ads."
"Villanova University marketing professor Charles Taylor said because of the heavy headlines in the news lately from the immigration enforcement surge in Minnesota to conflicts abroad he expects advertisers to stick to a light and silly tone. Because of the Super Bowl's status as a pop culture event with a fun party atmosphere, the vast majority of brands will avoid any dark or divisive tone and instead allow consumers to escape from thinking about these troubled times, he said."
"Advertisers flock to the Super Bowl each year because so many people watch the big game. In 2025, a record 127.7 million U.S. viewers watched the game across television and streaming platforms. Demand is higher than ever, since live sporting events are one of the few remaining places in the fractured media landscape where advertisers can reach a large audience. NBC sold out of ad space in September."
Super Bowl advertisers are stuffing ads with celebrities, longtime brand icons and nostalgic movie properties to make commercials memorable. Super Bowl ads often reflect the American mood and reveal which industries are flush with cash, from the Dot-Com Bowl of 2000 to the Crypto Bowl of 2022. Current trends include health and telehealth companies promoting weight loss drugs and medical tests, tech companies debuting gadgets and apps, and advertisers showcasing AI. Heavy news headlines have prompted a preference for light, silly tones so consumers can escape. Live sporting events still reach huge audiences, with 127.7 million U.S. viewers in 2025 and NBC selling out ad space early.
#super-bowl-advertising #celebrity-endorsements #health-and-telehealth-ads #ai-and-tech-in-advertising
Read at www.ocregister.com
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