"For Super Bowl LX, airing on February 8, 2026, the price of a 30-second national television commercial has reached historic levels. Most standard spots are selling for around $8 million, while premium placements during the most-watched portions of the broadcast are reportedly pushing $9 to $10 million. That price reflects airtime only and does not include production, celebrity talent, licensing, or the digital marketing spend that often follows."
"In reality, many brands invest more than $15 million once everything is factored in. Still, companies continue to justify the expense because the Super Bowl delivers something no other platform can match. Key reasons brands pay the premium: Over 100 million viewers are tuning in live Massive social media engagement before, during, and after the game Cultural relevance that can last years if the ad hits A rare chance to reach casual viewers who normally avoid ads"
For Super Bowl LX on February 8, 2026, 30-second national television commercials cost around $8 million, with premium placements $9–$10 million. Prices cover airtime only; production, celebrity talent, licensing, and digital marketing often push total campaign costs above $15 million. Brands justify the expense for over 100 million live viewers, massive social engagement, cultural relevance that can last years, and the ability to reach casual viewers who usually avoid ads. Radio does not have a single national Super Bowl commercial or fixed price, but radio advertising ramps up during Super Bowl week and on game day, especially on major sports talk and streaming audio.
Read at Bleacher Nation
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