An unexpected theme of this year's Super Bowl ads: tech glitches
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An unexpected theme of this year's Super Bowl ads: tech glitches
"In a message on the contest website, Salesforce said the glitch was caused by an "overwhelming response" to the competition and that it was working with major email providers to resolve the issue."
"Marc Benioff, the CEO of Salesforce, appeared to be pleased with the ad's performance, writing on X that more than 53 million people visited the campaign's landing page. "Beyond any expectation we could have had," he wrote, adding that Mr Beast is "an absolute genius.""
""Insane traffic levels. We prepared for scale, but not for THIS," Marszalek wrote on X. He later wrote that the site was "hitting Google rate limits (which are at their absolute global maximum).""
"Marszalek had spent $70 million to acquire the AI.com domain, which the deal's broker confirmed to the Financial Times was the highest-known price paid for a domain."
High-visibility Super Bowl ads experienced technical failures that disrupted campaigns and user experiences. A $1 million contest run by Salesforce and Mr Beast encountered delays in sending registration emails, attributed to an "overwhelming response" while the company worked with major email providers to resolve the issue. The contest landing page received more than 53 million visits. AI.com experienced downtime after its ad due to massive traffic and Google API rate limits before service was restored. Additional platforms, including Kalshi, reported delayed transfers tied to Super Bowl traffic. The AI.com domain was purchased for $70 million, a record price.
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