"While the brand is taking a break from the theme this year, after two straight years of incredibly successful puppy related Super Bowl ads, Budweiser is the brand most associated with Super Bowl Ad in digital content engagement between December 16, 2015 - January 16, 2016; indicating a high level of interest in what they'll do next. It's been confirmed that the Clydesdales horses will return but other than that this year's concept remains a mystery."
"According to Amobee Brand Intelligence, a marketing technology company, Budweiser is the brand most associated with Super Bowl advertising in digital content engagement (December 16, 2015 - January 16, 2016). Amobee measures "digital content engagement" by what people are seeing, reading, interacting and engaging with on over 600,000 sites across mobile, video, web and social. The interest in Budweiser makes sense: a recent TiVo survey determined that the company's 2014 "Puppy Love" and 2015 "Lost Dog" were the top Super Bowl ads of all time."
Amobee Brand Intelligence found Budweiser was the brand most associated with Super Bowl advertising in digital content engagement between December 16, 2015 and January 16, 2016. Amobee measures digital content engagement by what people are seeing, reading, interacting and engaging with on over 600,000 sites across mobile, video, web and social. A TiVo survey determined Budweiser's 2014 "Puppy Love" and 2015 "Lost Dog" were the top Super Bowl ads of all time. Budweiser's 2016 commercial will feature the Clydesdales and omit puppies. Anheuser‑Busch placed four brands among the top ten pre‑Super Bowl digital engagement list, including Bud Light, Shock Top, and Michelob Ultra. Bud Light's association level was reported at 40% of Budweiser's during the measured period.
Read at The Drum
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