"The introduction of advertisements and sponsored content in chatbots has spawned privacy concerns for AI users as brands scramble to stay relevant in a fast-changing online environment. ChatGPT developer OpenAI began showing ads in chatbot conversations for free and low-cost users to start balancing its hundreds of billions in spending commitments with new revenue sources. It swiftly came in for mockery from rival Anthropic, which has staked its reputation on safety and data security."
"AI search engine Perplexity has been testing ads in the United States since 2024, while Google is also testing ads in the AI "overviews" its namesake search engine has been offering since last year. Google has repeatedly denied wanting to run ads in its Gemini chatbot, with Demis Hassabis -- head of the search giant's DeepMind AI arm -- saying that ads "have to be handled very carefully". "The most important thing" in AI is "trust in security and privacy, because you want to share potentially your life with that assistant," he added."
"OpenAI has sought to reassure users that ChatGPT's responses will not be modified by the ads, which are shown alongside conversations rather than being integrated into them. It has also promised not to sell user data to advertisers. AI companies are "concerned that selling ads will scare away users," said Nate Elliott, an analyst with US data firm Emarketer. But "when it's free, you're the product. It's a"
Introducing advertisements and sponsored content in chatbots has raised privacy concerns among AI users as brands seek relevance. OpenAI began showing ads in ChatGPT conversations for free and low-cost users to help balance massive spending commitments with new revenue. Rival Anthropic mocked the approach with an ad that inserted promotional copy into AI advice, drawing a rebuke from OpenAI leadership. Microsoft, Perplexity and Google have tested or run contextual ads in AI assistants and search overviews. Companies pledge not to alter responses or sell user data, while analysts warn ads could drive users away.
Read at The Daily Star
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