Logitech chief says ill-conceived gadgets put the AI in FAIL
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Logitech chief says ill-conceived gadgets put the AI in FAIL
"Logitech's CEO says that AI-powered devices are a solution looking for a problem, despite being a strong proponent of AI and her firm pushing out exactly the kind of thing she's talking about. In an interview with Bloomberg, Hanneke Faber, head of the Swiss mouse and webcam maker, dismissed efforts of other hardware companies to build AI into their gadgets. "What's out there is a solution looking for a problem that doesn't exist," she reportedly told Bloomberg."
"Admittedly, there have been some oddities such as the Humane AI Pin, a voice-powered chunk of plastic that users were supposed to pin to their clothing, and the Rabbit R1, a small square device equipped with a 2.88-inch touchscreen that used AI to interact with your smartphone so you wouldn't have to. Logitech would never do that, of course, and so claims to be holding off on dabbling in AI-enabled widgets that allow users to interact with an AI assistant."
"Except, perhaps, for the Signature AI Edition Wireless mouse, which features a dedicated button that fires up a dialog to create ChatGPT prompts. The recently launched MX Master 4 mouse also offers a shortcut button to Microsoft Copilot, for those who don't find having a dedicated Copilot key on their keyboard galling enough. So let's not get the impression that Faber is some kind of AI skeptic like the now (in)famous Ed Zitron."
Many AI-enabled consumer gadgets lack clear user problems and often appear as solutions searching for purpose. Examples include the Humane AI Pin, a voice-powered wearable, and the Rabbit R1, a compact touchscreen device that used AI to interact with smartphones. Logitech largely avoids standalone AI gizmos but has introduced mice with dedicated AI shortcuts, such as a Signature AI Edition Wireless mouse that opens ChatGPT prompt dialogs and an MX Master 4 with a Microsoft Copilot shortcut. Logitech employs AI agents across meetings to boost productivity. Industry figures including Sam Altman and Jony Ive are prototyping a personal AI device.
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