"sometimes feels like a toddler that you give a permanent marker to and see what it writes on the wall,"
"It's weird how much the study of culture comes into play with thinking all that through,"
"It's not simply tech."
"We're just scratching the surface of this new mode of communication."
Rachel Taylor transitioned from advertising creative director to shaping personalities for AI assistants, moving through Inflection AI, Microsoft (consumer Copilot), and then Sesame. Sesame built two assistants, Maya and Miles, and is developing voice-AI smart glasses while raising a $250 million Series B led by Sequoia. Taylor’s role centers on making AI personas friendly and helpful, and preventing risky behaviors such as sycophancy. Taylor emphasizes the importance of cultural study in persona design and characterizes consumer AI as simultaneously magical and primitive, with significant development still ahead.
Read at Fast Company
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