"Marketers have spent decades optimising for blue links on a search results page. Now every CMO conversation starts with the same question: 'How do we look in ChatGPT?' People ask an AI assistant and get a short list of recommended options. If your brand isn't in that answer, you're effectively invisible, even if you did everything 'right' in SEO. Kime exists to make that visibility gap measurable and give teams a way to act on it."
"For years, businesses have optimized for Google's blue links. But as more users turn to AI assistants like ChatGPT, Gemini, and Perplexity for recommendations, a new discipline is emerging: Generative Engine Optimization (GEO). Unlike traditional SEO, GEO isn't about ranking on a search results page - it's about securing a spot inside the AI's answer itself."
"Since its launch, Kime has seen strong demand, reporting they have been conducting over 60 demos in November already. The platform is used by brands like Flatpay, Saxo.com, Superb, THEMAGIC5, Orderbird, and Chamberlain Coffee, as well as 100+ additional brands through agency partnerships."
Kime secured a €2 million pre-seed round led by PSV Tech with participation from Nordic Makers and angel investors from Copenhagen and Stockholm. The funding will accelerate development of an AI Visibility & Optimization platform that helps brands understand and improve their presence in AI-powered search. Generative Engine Optimization (GEO) focuses on securing inclusion within AI assistants' answers rather than traditional search rankings. Kime's platform tracks which brands are mentioned across major AI assistants, their order, sentiment, and source attribution to measure and act on visibility gaps. Kime reports strong demand, running over 60 demos in November and serving named customers plus 100+ brands via agency partnerships.
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