A MIT survey found 95% of generative AI projects failed to deliver meaningful financial impact. Companies that build productivity software have integrated genAI to remain viable and competitive. Major vendors added AI assistants and agents, embedding Copilot and Gemini-like features and adapting workflows and legacy business models. GenAI features analyze previously siloed and dormant data to surface insights and simplify product use. OpenAI plans productivity offerings while other firms reimagine browsing and email composition with built-in AI features. Adoption speed by companies and customers will determine how effectively genAI transforms productivity.
Everyone from big-name companies like Microsoft and Google to others like Zoom, Slack and Twilio, shifted gears (and business practices) in recent years to make seemingly overnight changes to their wares, plugging in AI and adding agents atop well-laid workflows and legacy business models. Now, those genAI tools are widely used to make their products easier to use, with AI helpers providing new insights by analyzing old data that until now lay siloed and dormant.
Microsoft and Google are respectively adding Copilot and Gemini features to their productivity suites at a quickening pace. It's a matter of survival that "will depend on how quickly companies adopt AI tools as a new way of doing things, and how quickly their customers adopt the new services," said Jack Gold, principal analyst at J. Gold Associates. Other companies have taken note: OpenAI, which spurred the genAI revolution with the release of ChatGPT in 2022, is planning its own productivity offering.
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