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2 days agoAI is the new OS - but marketers' curiosity will decide its value | MarTech
AI hype is following a well-worn path. During the dot-com boom, we were promised the internet would bring an overnight revolution. While it was revolutionary, some changes arrived quickly, but most unfolded over years, marked as much by failures and false starts as by lasting breakthroughs. I was at Inbound in San Francisco last week, and the AI hype was overwhelming. Conversations were either focused solely on the tactical use of AI or, interestingly, on reframing AI in our minds.
Artificial intelligence