"The third annual WHAIR study, conducted with GBK Collective, underscores this acceleration, Puntoni told me. A survey of 800 senior leaders in finance, IT, HR, and other functions at U.S. companies with more than $50 million in annual revenue found that 88% expect to increase generative AI investment in the next year, and 62% expect budgets to rise by more than 10% within two to five years."
"Just three years ago, most companies treated generative AI like an uncertain curiosity. Today, it's hard to find a Fortune 500 company that isn't rethinking core processes to leverage it-momentum that's only accelerating as 2026 approaches. Leaders are no longer debating whether generative AI will matter; they are racing to determine how to operationalize it. That shift was the topic of my conversation with Wharton marketing professor Stefano Puntoni, co-director of the Wharton Human-AI Research (WHAIR) initiative."
Generative AI adoption among large U.S. companies has accelerated dramatically. A survey of 800 senior leaders across finance, IT, HR, and other functions at companies with over $50 million annual revenue found that 88% expect to increase generative AI investment in the next year and 62% expect budgets to rise by more than 10% within two to five years. Weekly usage among senior leaders rose from 37% in 2023 to 82% now, with 46% reporting daily use. Early 2023 bans driven by data leakage, regulatory liability, and consumer protection concerns have shifted toward cautious implementation with guardrails. Generative AI is positioned to become near-universal.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]