"Measuring criteria such as accuracy, sourcing, providing context, the ability to appropriately editorialize and the ability to distinguish fact from opinion, the study found that almost half of all answers had at least one significant issue while 31% contained serious sourcing problems and 20% contained major factual errors. DW found that 53% of the answers provided by the AI assistants to its questions had significant issues, with 29% experiencing specific issues with accuracy."
"A major new study by 22 public service media organizations, including DW, has found that four of the most commonly used AI assistants misrepresent news content 45% of the time regardless of language or territory. Journalists from a range of public service broadcasters, which also included the BBC (UK) and NPR (USA), evaluated the responses of four AI assistants, or chatbots ChatGPT, Microsoft's Copilot, Google's Gemini and Perplexity AI."
"According to the Reuters Institute's Digital News Report 2025, 7% of online news consumers use AI chatbots to get news, with the figure rising to 15% for those aged under 25. Those behind the study say it provides confirmation that AI assistants systematically distort news content of all kinds. "This research conclusively shows that these failings are not isolated incidents," said Jean Philip De Tender, deputy director general of the European Broadcasting Union (EBU), which co-ordinated the study."
Twenty-two public service media organizations, including DW, BBC and NPR, evaluated responses from ChatGPT, Microsoft's Copilot, Google's Gemini and Perplexity AI. Evaluations measured accuracy, sourcing, provision of context, appropriate editorializing and distinction between fact and opinion. Nearly half of all AI answers contained at least one significant issue; 31% had serious sourcing problems and 20% contained major factual errors. DW-specific queries returned significant issues in 53% of answers, with 29% showing accuracy problems, including incorrect identification of national leaders. Reuters Institute data indicates 7% of online news consumers use AI chatbots for news, rising to 15% among under-25s.
Read at www.dw.com
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