On July 10, 2025, Instagram will allow public photos and videos from professional accounts to be displayed in search engine results, such as Google. Previously existing settings allow creators to toggle visibility, but now more content will be surfaced by default. This strategic move amplifies the trend of social media platforms enhancing search capabilities to improve content discovery. Instagram head Adam Mosseri emphasized the platform's commitment to bettering in-app search experiences and increasing the visibility of Instagram content in external search results.
Starting July 10, 2025, Instagram will allow public professional account photos and videos to appear in search engine results, enhancing visibility for creators.
Instagram has been offering users the ability to toggle their content visibility in search engines, but new defaults will likely increase exposure for creators.
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