"You've surfed a million Web sites, but now it's your turn to jump into the fray with a site for your business. Where do you start? First know what you want to accomplish with your Web site. Will it sell product? Promote your services? Act as a gateway to other resources? With a business purpose in hand, you can move on to developing a site that will attract users and generate customers."
"Start with the best practices of The Best Small-Business Web Sites in America from Inc's annual Web Awards competition. Those stories will provide you with inspiration and ideas for creating a winning Web site. Then move on to this roundup of articles, which provide advice on the nuts and bolts of building your own Web presence. Domain Names The first thing you'll need is a catchy address for your new Web site."
"The first thing you'll need is a catchy address for your new Web site. Get a Life -- Buy a Domain Name Don't be wooed by free domain names. Lee Hodgson explains why they leave bad first impressions and confuse customers and why search engines shun them. Web Hosting Don't trust your new site to just any Web host. Site Design Attract users with a simple, straightforward site that doesn't keep them guessing."
Clarify the website's business objective—sales, service promotion, or resource gateway—before building. Use award-winning site practices for inspiration and practical guidance. Register a memorable paid domain rather than relying on free names to avoid poor impressions and search-engine issues. Choose a dependable web host to ensure reliability. Design a simple, straightforward site that guides users and avoids confusion. Consider hiring experienced designers and avoid common usability flaws. Promote the site through search-engine listings, effective submission practices, and subtle online marketing techniques, including email lists and optimized listings to drive traffic and customers.
Read at Inc.com
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