Generative AI is significantly altering user behavior towards search engines, with indications that Google may be losing its dominance. In April, searches on Google through Safari fell for the first time. OpenAI plans to launch an AI-powered web browser, raising competition for Google. A senior Apple executive noted Safari may receive AI-powered search enhancements, potentially reducing Google's share in mobile searches. User engagement with AI tools is increasing, evidenced by a 92% adoption rate among U.S. high school students, impacting how individuals research products and seek information.
Asking questions is simply more convenient than typing keywords and clicking through links to find the right one.
A recent study found that 92% of U.S. high school students are now using generative AI, up from 66% in 2024.
Shares of Alphabet, Google's parent company, fell by 7.5%, wiping out around $150 billion of its market capitalization.
If people get used to interacting with a tool capable of structuring information and answering questions, the days of traditional search engines may be numbered.
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