#apple

#apple

I was thrilled this week when Apple issued a press release announcing that its original film, F1 The Movie, starring Brad Pitt, would make its streaming debut on the company's video service December 12. But it wasn't the news about the movie that excited me. Rather, it was a small line at the end of the press release that quietly announced something else: "Apple TV+ is now simply Apple TV, with a vibrant new identity."

Ke Yang, the Apple executive leading the iPhone-maker's efforts to build AI-driven web search, is heading to Meta, according to a Bloomberg report.

When Steve Jobs wanted to motivate his Mac team at Apple, he didn't give them corporate pep talks or send them to management retreats. Instead, he told them they were "pirates" fighting against the "navy." The message was clear: stay scrappy, stay rebellious, and don't let the corporate machine slow you down. That pirate mentality worked. The Mac team moved fast, took risks, and delivered something revolutionary.

Apple just unveiled the first glimpses of its new 14-inch MacBook Pro with the , promising 3.5 times more AI performance, 24 hours of battery life, and faster, overall storage: up to 4TB. AI is at the forefront of the M5 MacBook Pro's feature set, with the latest-gen GPU bringing an enhanced neural engine and higher memory bandwidth to the table, translating to overall better performance running on-device LLMs. To compare, Apple says the M5's 10-core GPU delivers six times faster AI performance than the M1.

I'm usually not a fan of companies rebranding themselves or their products unless there's a compelling reason. And, there is almost never a compelling reason. Sure, inside the company, there are people who think there is a compelling reason, and agencies that bill by the hour will sell you on a number of reasons they assure you are compelling. But of the time its a waste of money, time, and brand equity.

If you're looking to upgrade your laptop, there are already some solid Prime Day laptop deals available. While this season's Prime Day (formally known as Prime Big Deal Days) doesn't start until Tuesday, major brands like Apple, HP, Dell and Microsoft are offering up early discounts-including 21% off the Microsoft Surface Pro (our pick for the best 2-in-1 laptop for working from home) and 25% off the Dell 14 Plus (our favorite Dell laptop overall).

September 28, 1997: Apple debuts its iconic "Think Different" ad campaign. The television commercial aligns the troubled computer company with some of history's most celebrated freethinking rebels. The most famous tagline in Apple history, "Think Different" doesn't just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of CEO Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

European laws have helped civilise the online landscape, but now we can only look on in envy at some new features launched by Apple that are not available to users here We said we wanted Big Tech to be regulated. But is it worth losing out on features and services? Maybe, maybe not. But there's now a gap opening between us and places like Britain and the US in mainstream services we can get from our tech because of new EU regulation.

A cosy twist on the beloved classic, this cake reimagines sticky toffee pudding : dried figs in place of dates, the addition of apples for a fresh pop, and the whole thing crowned with glossy toffee apples. Dense yet tender, plush with fruit and rich with toffee, it's simple enough for a weekend pudding, and special enough to be served at a gathering.

If the past is any indication, Prime Big Deal Days - Amazon's upcoming fall Prime Day event - should deliver a wave of deals on Apple devices, letting you save on everything from AirPods and AirTags to the latest iPad. But if you can't wait until the sale kicks off on October 7th to land a bargain, you don't have to.

not just to make money but to make great products.

The latest smartphone from Apple hit stores this weekend and reportedly the bell of the ball is the iPhone 17 Pro Max. Customers want it for its advanced telephoto lens, large display and battery life. Investors want it to keep up with the Joneses. While Apple remains one of the globe's most valuable tech companies, there is growing concern on Wall Street that the industry leader is lagging behind some of its rivals when it comes to artificial intelligence. Ideally the new model addresses some of that chatter.

Apple has implemented a new kind of front-facing camera. This uses a square sensor and increases the resolution of the sensor from 12 megapixels on previous models to 24MP. However, because the sensor is square, it actually outputs 18MP images. The real trick is that it can output in either vertical or horizontal formats. In fact, you don't even have to turn the phone to switch between vertical and horizontal mode any more.

This week, Apple launched its biggest design update in years: Liquid Glass. It's a new approach to the software design behind the iPhone, iPad, Mac, and Apple Watch. Liquid Glass is making appearances on everything from Apple's marketing materials to the 24-carat trophy that Tim Cook gifted to Donald Trump. Apple is betting that it's going to redefine the visual language of its user experience as it enters the AI era.

When I walked into Apple Park last week, there was one thing that I did not have on my bingo card: the $249 Apple Watch SE 3 stealing the show from the Apple Watch Series 11 and the Apple Watch Ultra 3. But here we are. It's 2025, and the entry-level Apple Watch is the one I'm most excited by. That's because compared to the iterative updates of the Series 11 and Ultra 3, the third-gen SE has gotten a massive, wide-ranging glow-up.