#apple

#apple

In his last quarter as CEO of Berkshire Hathaway ( NYSE: BRK-B), Warren Buffett remixed his portfolio, as he always does. He cut his position in Amazon ( NASDAQ: AMZN | AMZN Price Prediction) and increased his bet on Chevron. He also did something he has done for several quarters. He cut his position in Apple ( NASDAQ: AAPL) sharply, According to Bloomberg, "Also in the fourth quarter, Berkshire continued trimming its stakes in Bank of America Corp. and Apple Inc., bringing them to 7.1% and 1.5%, respectively." He first bought Apple in 2016.

Apple ( NASDAQ: AAPL | AAPL Price Prediction) closed at $255.78 on February 13, down 7.95% from the previous week's $277.86. Yet Wall Street analysts still see the stock climbing to an average target of $292.15, implying 10% upside from current levels. That disconnect raises a question: is the market pricing in risks analysts are missing, or did the selloff create an entry point?

More specifically, people looking to buy certain custom MacBook Pro configurations, Apple TV, iPad Air and iPhone 16e are facing delays or trouble finding units at Apple's physical stores. This, in turn, could mean one thing in Apple's world - an upgrade is coming. This corroborates Mark Gurman's earlier reports that the company is gearing up to announce a new iPhone 17e and upgrade the iPad Air.

Lawyers have argued that an alleged "informal and somewhat vulgar working environment" at tech giant Apple meant a worker should not have been sacked after a colleague complained about him talking about "tramps" and "whores" in Portuguese.

Apple ( Nasdaq: AAPL) | AAPL Price Prediction just distributed $0.26 per share to shareholders on February 12, 2026, marking another quarterly payment in the company's uninterrupted dividend streak spanning over a decade. With a current yield of 0.38% and shares trading at $279.72, Apple's dividend profile reflects a company prioritizing capital appreciation and share buybacks over income generation. Here's how the tech giant's dividend stacks up across key sustainability metrics.

Those cliches reflected the way the company's founders and long-time CEOs were depicted as well: Steve Jobs the rebel, Bill Gates the business drone. My, how times have changed. These days Apple CEO Tim Cook has become one of tech's Sycophants-in-Chief to US President Donald J. Trump, while Microsoft CEO Satya Nadella, in his own quiet way, has been the only tech exec to face the president down when necessary.

Apple shared its latest quarterly financial results today and the news is once again very, very good for the Cupertino company. The quarter ending December 27, 2025 marked "the best-ever quarter" for iPhones, which generated a record high revenue of nearly $85.27 billion for the business. Apple doesn't disclose the number of devices sold any more, but even with the prices for many of its latest generation of smartphones surpassing $1,000 a pop, that's still got to be a heck of a lot of iPhones.

Apple has finally begun paying up for the Siri eavesdropping scandal. After a long-running legal battle, Apple has not only agreed to pay a $95 million settlement but has also begun payouts. According to reports on social media cited by USA Today, many Apple users have begun seeing the funds credited to their accounts. While official figures cap at $20 per device, some users who filed for more than one device reported receiving as low as $8.

When Apple stops supporting older iPhones and iPads with the latest version of iOS or iPadOS, it usually isn't the end of the line-Apple keeps releasing new security-only patches for those devices for another year or two, keeping them usable while their hardware is still reasonably capable. Once those updates dry up, it's rare for Apple to revisit those older operating systems, but the company does sometimes make exceptions.

With platforms that have arguably become the best devices on which to run and build AI, Apple is under great pressure to prove it can also provide AI services people will trust and use, while retaining the essential simplicity of the Apple user experience. For good or ill, the importance of AI will only grow in the coming years, meaning Apple is under serious pressure not just to deliver something good, but also to deliver something that satisfies expectations.

"I'm a big believer in the free market. But we have to admit when the free market is not working. And it hasn't worked here,"

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went on to put them in Apple News, Stocks, and, as of this year, Apple Maps. But now it appears to have run out of new places to put ads, because it's going back to the App Store for another round.

Apple is working on an AI-powered wearable pin with cameras and microphones designed to pick up a user's surroundings, according to a report from The Information. The rumored device is reportedly the size of an AirTag, with "thin, flat, circular" housing made from aluminium and glass. The Information reports that Apple's rumored AI pin will have a standard lens and a wide-angle lens, along with three microphones, a speaker, a physical button on one of its sides, and support for wireless charging.

Apple has begun to set up shop at its emerging tech campus in North San Jose, an expansion that is poised to bring hundreds of workers to the city. The company moved workers into an office building at 2509 Orchard Parkway in late 2025 and has launched preparations to place more employees at a nearby office building at 2325 Orchard Parkway, the company told this news organization.

[Apple] already dominates the premium end of the market. If they want to increase shipments, they have to go lower,