#apple

#apple

When I walked into Apple Park last week, there was one thing that I did not have on my bingo card: the $249 Apple Watch SE 3 stealing the show from the Apple Watch Series 11 and the Apple Watch Ultra 3. But here we are. It's 2025, and the entry-level Apple Watch is the one I'm most excited by. That's because compared to the iterative updates of the Series 11 and Ultra 3, the third-gen SE has gotten a massive, wide-ranging glow-up.

As an AI reporter, I have covered every major smartphone launch event in the past year. The line between hardware and software is blurring with each release, and new AI features are equally noteworthy company to company. This week, Apple took a quieter approach to embedding AI in its products.

iPhone 14 and iPhone 15 users are getting another year of free access to satellite connectivity features, according to a footnote on Apple's newsroom posts for the iPhone 17 and iPhone 17 Pro. "The free trial will be extended for iPhone 14 and iPhone 15 users who have activated their device in a country that supports Apple's satellite features prior to 12 a.m. PT on September 9, 2025," Apple says.

As the executive overseeing Apple's services division, he's highly incentivized to protect the tens of billions of dollars a year that Google pays to be the default search engine in Safari. "I've lost a lot of sleep thinking about it," he said from the witness stand during Google's antitrust trial earlier this year. Luckily for Cue, his court testimony appears to have had a significant impact on Judge Amit Mehta, who ruled this week that Google's default payments to Apple and others can continue.

The ruling, for instance, leaves intact the multibillion-dollar arrangement that makes Google the default on Apple devices -- a high-margin revenue stream that investors in the iPhone-maker have worried could be curtailed. The market's read-through was simple: Alphabet's win reduces uncertainty for Apple, which reportedly receives around tens of billions of dollars annually from Alphabet to keep Google Search as the default on Safari.

What can Asa do? Asa has been launched within SEED, Apple's internal app for sales training, according to Perris' post. With the iPhone 17 expected to hit stores later this month -- along with a raft of new software updates -- the company could be hoping that its new chatbot will provide extra support for its global retail team ahead of expected sales.

It's pretty much guaranteed that Apple is planning to launch a new model known as the iPhone 17 Air next month, featuring the slimmest iPhone profile ever. Bloomberg's Mark Gurman claims this is paving the way for the iPhone Fold, set to drop next year. Offering a radically different form factor, this could be the most exciting iPhone release in years, following a string of devices that look pretty much identical.

De Bauw and Anderson have led MAL for almost half of its existence, having started at the agency within a day of each other in 2016. Over that period, they've helped MAL expand both its global presence and the type of work it does for Apple, while aiming to raise its creative game. Earlier this year, as evidence of their achievements, Cannes Lions named Apple its Creative Marketer of the Year.

However, what's interesting about the way Apple's integration with ChatGPT for Enterprise has been structured is that it's not hard-coded to only restrict or allow ChatGPT itself. Instead, Apple's support documents indicate that IT administrators will be able to restrict or allow any "external" artificial intelligence provider, not just OpenAI's technology. That leaves the door open for Apple to forge other deals with large AI players used in the enterprise environment, without having to recode things at the protocol level.

Apple has shipped emergency updates to fix an actively exploited zero-day in its ImageIO framework, warning that the flaw has already been abused in targeted attacks. Logged as CVE-2025-43300, the bug is an out-of-bounds write issue in ImageIO, the component apps rely on to read and write standard image formats. Apple warned that the flaw could let miscreants hijack devices with a booby-trapped image - and for some iDevice users, it sounds like the damage has already been done.

The United Kingdom has dropped its push to require Apple to provide security officials with backdoor access to users' encrypted iCloud backups, effectively protecting privacy.

The UK has dropped its demand that Apple create a backdoor for government security officials to access encrypted data, according to US Director of National Intelligence Tulsi Gabbard.

The US government backed Apple in its fight against a UK order for encrypted user data access, resulting in the UK agreeing to drop the demand after talks.

End-to-end encryption is an essential security tool that protects our personal data, including our bank details, health information, private conversations and images. It'd be an entirely reckless and unprecedented move from the UK Government to open up a backdoor to this data, and one that will have global consequences.

US Director of National Intelligence Tulsi Gabbard announced that the UK will no longer require Apple to provide backdoor access to iCloud encrypted data, protecting Americans' privacy.

Tulsi Gabbard stated that the UK's decision to abandon the requirement for Apple to facilitate access to encrypted data is crucial in upholding Americans' privacy rights and civil liberties.

The iPhone 17e is said to have a 6.1-inch OLED screen with 60 Hz refresh rate, the same Dynamic Island design as its predecessor, a 12 MP front-facing camera with Face ID, and a 48 MP rear camera.

Beneath their sleek plastic exterior, AirPods boast beautifully composed internals, with delicate mesh and gold embellishments - and that tiny Apple logo is just the cherry on top.