These alternating launches will then be repeated in future years, and we'll no doubt see the difference between Apple's Pro and other iPhone models accentuate over time. (The 20th anniversary iPhone might be part of this.) The Pro Max will likely be the most technology-packed smartphone money can buy, while the folding device is likely to be the most advanced device on the planet.
Driving the news: Walmart said Friday that McMillon, CEO since 2014, would step aside early next year in favor of long-time lieutenant John Furner. The Financial Times reported late Friday night that Apple's board is accelerating plans to replace Cook, CEO since 2011, as early as next year. Disney is working toward replacing Iger as CEO (again) early next year, and he's been more vocal about the coming change in recent days, discussing his impending exit on a British podcast.
Apple ( NASDAQ:AAPL ) continues to dominate the tech landscape as a powerhouse in consumer electronics and services, with its stock delivering robust returns for investors amid the artificial intelligence (AI) boom. Valued at over $4 trillion, the company thrives on its integrated ecosystem, where custom silicon plays a pivotal role in driving performance gains across iPhones, Macs, and emerging AR/VR devices.
Investors are beginning to scrutinize the huge sums companies like OpenAI, Meta Platforms Inc. and Microsoft Corp. are spending on AI, leading to heavy volatility in what had been some of the year's biggest momentum plays. As a result, Apple's position is being re-evaluated. While it's still considered a potential AI winner, it doesn't carry the risk of heavy capital expenditures and it does have ample cash on its books. That makes Apple shares a potential haven within the technology industry if the AI trade unwinds further.
Because of the changes, "risks to users on our devices will inevitably increase," Apple Vice President Kyle Andeer says in a letter Thursday to the European Commission, the EU's executive body. It's the latest complaint from an American company about alleged overreach from the EU's powerful digital laws. The tensions have factored into U.S. trade negotiations. President Trump in August threatened higher tariffs on countries with tech rules he believes are discriminatory to U.S. companies.
But once you cross the line, it's hard to stop. First, it's local cafés; then, it's gas stations; then maybe "fastest route sponsored by Shell." You laugh now, but you know how this works. The tension here is classic Apple. The company that sells privacy as a product is now selling ads in one of its most personal apps. It's the kind of contradiction Steve Jobs would have hated, but Tim Cook's Apple has different goals.
Apple has become the third company to see its market capitalization top $4 trillion, underscoring its role as one of the leading publicly traded tech companies and making it the second-most valuable company in the world. Shares of the company briefly topped $269.53 soon after trading began on Tuesday, putting it above the milestone. Apple was the first company to top $1 trillion, $2 trillion, and $3 trillion in market capitalization. But Nvidia beat it to the $4 trillion mark, on the back of surging investor interest in artificial intelligence. That company's staggering chip sales have boosted its stock more than 400% since October 2023.
The fact is, among the seven mega-tech stocks, Apple has underperformed this year, compared to all the others but one. Apple's stock is up about 7% this year. Among the Magnificent 7, only Amazon.com Inc. ( NASDAQ: AMZN) has a worse performance, with an increase of 5%. Every other stock on the list is up by mid-double-digits. Nvidia's advance is nearly 40%, and this leads the group. Alphabet Inc. ( NASDAQ: GOOGL) is up close to 30%.
Earlier this year, Apple sued leaker Jon Prosser alongside Michael Ramacciotti, alleging the two had a "coordinated scheme to break into an Apple development iPhone, steal Apple's trade secrets, and profit from the theft." However, in a new filing, Ramacciotti "denies that he planned or participated in any conspiracy or coordinated scheme" with Prosser" and that, to the best of his recollection, any payment he received from Prosser "was paid after the fact and was not agreed to in advance of the actions and communications."
Apple's (Nasdaq: AAPL) September quarter results arrive after a record June period driven by iPhone and Services strength. Wall Street expects Apple to deliver ajusted EPS of $1.77 and revenue of $102.25 billion last quarter. This Apple live blog will post automatic updates and analysis the moment their earnings hit after the bell. All you have to do is leave this page open and posts will appear automatically. Apple's AI investment, Apple Intelligence rollout, and tariff costs will dominate the discussion. Nvidia made early investors rich, but there is a new class of 'Next Nvidia Stocks' that could be even better; learn more here.
Following a successful Q4 where Apple posted $102.5 billion in revenue, CEO Tim Cook spoke to CNBC about the company's performance and its future goals. Cook revealed that despite the strong demand, Apple was facing supply constraints on several models of the iPhone 17 and last year's 16 series. Apple's favorable revenue results are also expected to carry over into the Holiday period, with projected revenue growth for the December quarter up by 10%-12%.
The A18 Pro chip is the same processor that powers the iPhone 16 Pro, and Apple claims it delivers performance comparable to the M1 MacBook Air. That's a legitimately capable chip for everyday computing tasks like web browsing, document editing, video streaming, and light photo work. You're looking at a 12.9-inch display housed in what's described as an ultra-thin, lightweight frame, with color options including silver, blue, pink, and yellow.
The way we download apps onto our phones could be about to change after a ruling from the UK's competition regulator. The Competition and Markets Authority (CMA) has designated the two tech giants as having "strategic market status" - effectively saying they have a lot of power over mobile platforms. This means Apple and Google may have to make changes, after the CMA said they "may be limiting innovation and competition".
I was thrilled this week when Apple issued a press release announcing that its original film, F1 The Movie, starring Brad Pitt, would make its streaming debut on the company's video service December 12. But it wasn't the news about the movie that excited me. Rather, it was a small line at the end of the press release that quietly announced something else: "Apple TV+ is now simply Apple TV, with a vibrant new identity."
When Steve Jobs wanted to motivate his Mac team at Apple, he didn't give them corporate pep talks or send them to management retreats. Instead, he told them they were "pirates" fighting against the "navy." The message was clear: stay scrappy, stay rebellious, and don't let the corporate machine slow you down. That pirate mentality worked. The Mac team moved fast, took risks, and delivered something revolutionary.
Apple announced Tuesday that it had signed contracts for 650 megawatts of renewable power in Europe. This includes wind and solar projects that are either operational or will be soon. A large chunk of the power they'll produce will go toward offsetting the energy use by Apple customers. Use of everything from Mac Pros to Apple Watches accounts for nearly one-third of the company's carbon footprint.
Apple just unveiled the first glimpses of its new 14-inch MacBook Pro with the , promising 3.5 times more AI performance, 24 hours of battery life, and faster, overall storage: up to 4TB. AI is at the forefront of the M5 MacBook Pro's feature set, with the latest-gen GPU bringing an enhanced neural engine and higher memory bandwidth to the table, translating to overall better performance running on-device LLMs. To compare, Apple says the M5's 10-core GPU delivers six times faster AI performance than the M1.
Apple Inc. updated its top-of-the-line iPad Pro, Vision Pro headset and 14-inch MacBook Pro, rounding out a series of product refreshes ahead of the crucial holiday-shopping season. The new products, announced Wednesday, all use Apple's latest in-house chip, called the M5. With the exception of a new headband for the Vision Pro, the devices don't offer major exterior design changes. They are available to preorder now and will arrive in stores on Oct. 22. Prices remain unchanged from previous models.
