""I'm a big believer in the free market. But we have to admit when the free market is not working. And it hasn't worked here,""
""I think it's inevitable that there will be some level of regulation,""
""Look at what we've done with the controls we've built in. We have private web browsing. We have an intelligent tracker prevention,""
""What we've tried to do is come up with ways to help our users through their course of the day. It's not a perfect thing. I'd be the very first person to say that. But it goes a long way to helping.""
Tim Cook warns the US tech industry to prepare for privacy regulations, saying the free market has failed to protect consumer data. He expects Congress and the administration to pass some level of regulation. He called on the US to adopt a digital privacy law and criticized the practice of mining personal data to run products and sell personalized ads. Privacy regulation could significantly affect ad-dependent businesses like Facebook and Google while Apple earns most revenue from hardware. Apple emphasizes privacy as a core value and implements controls such as private browsing and intelligent tracker prevention while keeping Google as the iPhone default search.
Read at PCMAG
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