#privacy-regulation

#privacy-regulation

Real estate agencies who ask for phone numbers at open houses, car dealerships that keep driver licences on file, and pubs and bars that scan IDs for entry will be targeted by the privacy regulator in its first compliance sweep of dozens of businesses. The crackdown by the Office of the Australian Information Commissioner could see businesses fined up to $66,000 if their privacy policies fail to meet legal standards.

Google claimed that the legislation would "hurt your ability to use online ads to reach customers."

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn't just operational complexity; it's also declining match rates. That single number explains why marketers are struggling to make their data work. Match rate is the percentage of users you can actually recognize and reach when data moves between systems, from onboarding to activation to measurement.

Facebook and Instagram users in the UK will soon be offered paid subscriptions that remove ads. In the coming weeks, those over the age of 18 can pay £3 ($4) per month on the web, or £4 ($5) per month when using Meta's iOS or Android apps. If you're wondering why the mobile version is more expensive, Meta blames that on fees levied by Apple and Google in their respective app stores.