#privacy-regulation

#privacy-regulation

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn't just operational complexity; it's also declining match rates. That single number explains why marketers are struggling to make their data work. Match rate is the percentage of users you can actually recognize and reach when data moves between systems, from onboarding to activation to measurement.

Facebook and Instagram users in the UK will soon be offered paid subscriptions that remove ads. In the coming weeks, those over the age of 18 can pay £3 ($4) per month on the web, or £4 ($5) per month when using Meta's iOS or Android apps. If you're wondering why the mobile version is more expensive, Meta blames that on fees levied by Apple and Google in their respective app stores.