Apple (...) holds itself to a higher standard than it requires of any third-party developer by providing users with an affirmative choice as to whether they would like personalized ads at all. And Apple has designed services and features such as Siri, Maps, FaceTime, and iMessage such that the company cannot link data across those services even if it wished to do so.
I am a UX designer, which means I can no longer use the internet without noticing everything that is wrong with it. This article is about UX patterns that are frustrating, widely adopted, and somehow still treated as acceptable at massive scale. If you have never noticed them, consider yourself lucky. Once you do, they become impossible to unsee. Your tolerance for digital nonsense may permanently decrease after reading this article. That is your warning!
Real estate agencies who ask for phone numbers at open houses, car dealerships that keep driver licences on file, and pubs and bars that scan IDs for entry will be targeted by the privacy regulator in its first compliance sweep of dozens of businesses. The crackdown by the Office of the Australian Information Commissioner could see businesses fined up to $66,000 if their privacy policies fail to meet legal standards.
Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn't just operational complexity; it's also declining match rates. That single number explains why marketers are struggling to make their data work. Match rate is the percentage of users you can actually recognize and reach when data moves between systems, from onboarding to activation to measurement.
Facebook and Instagram users in the UK will soon be offered paid subscriptions that remove ads. In the coming weeks, those over the age of 18 can pay £3 ($4) per month on the web, or £4 ($5) per month when using Meta's iOS or Android apps. If you're wondering why the mobile version is more expensive, Meta blames that on fees levied by Apple and Google in their respective app stores.