"Apple (...) holds itself to a higher standard than it requires of any third-party developer by providing users with an affirmative choice as to whether they would like personalized ads at all. And Apple has designed services and features such as Siri, Maps, FaceTime, and iMessage such that the company cannot link data across those services even if it wished to do so."
"And while this has been an ongoing issue since 2021, it seems that in recent months, things have taken a sharp turn, with regulators increasingly siding with companies and advertising groups that claim that ATT is indeed anticompetitive. Just last month, Apple was fined in Italy over ATT, which came just a few days after Germany announced that it would look into a set of changes that Apple proposed ( under protest) to the feature as an attempt to appease regulatory concerns."
"Today, however, Apple scored a rare win in France, as a Paris court declined to demand Apple halt the ATT feature, in a case brought by a coalition of advertising industry groups. Interestingly, it also comes almost a year after France's competition watchdog fined Apple €150 million over, you guessed it, ATT."
App Tracking Transparency (ATT) launched in 2021 and has faced regulatory and legal challenges across Europe. Advertising groups and companies allege ATT is anticompetitive because Apple's own apps are not subject to the same limitations. Apple maintains a privacy-first design for its services and asserts it cannot link data across apps, offering users an affirmative choice about personalized ads. Regulators in Italy and Germany recently pursued actions or inquiries, and France previously fined Apple €150 million over ATT. A Paris court declined to order Apple to halt ATT in a case brought by advertising industry groups, constituting a legal victory for Apple.
Read at 9to5Mac
Unable to calculate read time
Collection
[
|
...
]