#steve-jobs

#steve-jobs

Jobs is remembered as the visionary who returned to Apple, the company he cofounded, in 1997, and saved it from near-bankruptcy. But before the comeback, he made a series of leadership decisions that destabilized the company and left it drifting toward death. An overlooked truth: the instincts that made Jobs extraordinary—his perfectionism, his force of will, his refusal to compromise—also nearly destroyed Apple in its early years.

The 'Steve Jobs' iPhone 17 Pro contains an authenticated fragment of Jobs' original black turtleneck, sealed inside the chassis beneath a raised titanium logo.

Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. For Steve, wanting to learn was far more important than wanting to be right. Our curiosity united us. It formed the basis of our joyful and productive collaboration. I think it also tempered our fear of doing something terrifyingly new.

If it wasn't for a Volkswagen bus and a calculator, Apple might never have existed. At the time, late cofounder Steve Jobs was in his early 20s and strapped for cash, but hooked on the idea that everyone should be able to own a home computer. The only problem? Like many founders, he didn't have enough money to bring his vision to life.

I said, 'I don't do commercial endorsements,' and he said, 'What?'

And while it is true that Jobs was as charismatic as Clooney and as manipulative as Machiavelli, the legend we helped him construct served many purposes beyond pumping up his own ego. He was an irresistible force who knew that in order to bring to market the amazing technological wonders that bubbled in his imagination, he also had to become the Svengali of the digital revolution that was to be the hallmark of his generation.

The original iPad was pitched by Steve Jobs as a 'third category' device, uniquely positioned between a phone and a laptop. It was tailored for specific tasks like web browsing, email, and media consumption.

The uncomfortable truth is that Steve Jobs would likely embrace current updates like Liquid Glass, reinforcing his legacy of unifying and simplifying Apple's technology.