The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 | AdExchanger
The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.
The cookie was born in 1994, but its impact on advertising lasted until its death in 2021. [ more ]
What the web looked like in 1994, the year it became the internet
The World Wide Web in its early stages was primarily utilized by researchers, hobbyists, and hackers for communication, file downloading, and information search. [ more ]