In 1998, the internet landscape was dominated by a wave of competing portals like Excite, Yahoo, AOL, and Netscape. Companies aimed to become the go-to homepage for users, as the dot-com boom brought a surge in online advertising. BowieNet's launch exemplified the trend of large sites imitating AOL's former success in providing a diverse range of services. The competition was fierce, leading to both innovation and failure as companies aimed to attract traffic and retain users in what became the era of the internet portal.
"It's a place that people will come to first when they go onto the internet. Hopefully it's a place that catches a lot of traffic and keeps people coming back by providing different services."
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