"WikiHow, a website that gives step-by-step practical advice, is suffering from a new paradigm shift in how people find information online. Thanks to new AI tools including AI chatbots and Google's own AI Overviews in its search results pages, users across the web are clicking through to websites less and less - and as a result, seeing and clicking on the ads on their sites less, too."
"And on Wednesday, as the search giant mounted its defense in the ongoing ad tech remedies trial, the how-to site came to Google's rescue. Despite Google's role in that shift, Douglas sees the ad tech tools she uses from Google as a rock for her business. Amid the chaos of adjusting to the existential threat of generative AI, Douglas testified that WikiHow's Google-powered ad set up"
WikiHow is losing referral traffic and ad impressions as users increasingly rely on AI chatbots and Google's AI Overviews instead of clicking through to websites. CEO Elizabeth Douglas testified that websites like hers sit at the center of an "AI apocalypse" as search behavior shifts. The decline in clickthroughs is reducing ad views and clicks, creating revenue pressure for publishers. Despite attributing part of the shift to Google, Douglas said Google’s ad technology remains a reliable source of monetization for WikiHow. The comments came during the ad tech remedies trial, where the role of Google’s search and advertising products is under scrutiny.
Read at The Verge
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