Optise, based in Reykjavik, Iceland, is an innovative AI platform designed to provide personalized insights and recommendations on website performance for B2B companies. Founded by Ãmar Thor Ãmarsson, Optise addresses common web issues like slow speed and ineffective SEO, moving beyond traditional analytics tools. The name 'Optise' signifies optimization and reflects the companyâs mission to enhance user experiences and business profitability through data-driven insights. Ãmarsson emphasizes the importance of their name choice and the culture of seeking user feedback from the community.
"We believe every company deserves a website that reflects the hard work they've poured into their product and brand. That's what Optise is all about - making website experiences delightful for users and profitable for businesses."
"From day one, the team behind Optise knew they wanted something that did more than just sound catchy. The name 'Optise' reflects our mission of making things better, smarter, and more effective."
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