How GoDaddy created most talked-about ad of the Super Bowl - by thinking like a B2C brandGoDaddy's Super Bowl strategy leverages entrepreneur stories and bold marketing, blending B2B and B2C tactics to engage audiences effectively.
Hybrid Ecommerce Serves B2C and B2BDTC brands can thrive using a hybrid ecommerce platform to serve both consumers and businesses effectively.
The CEO's Guide To MarketingThe CEO's Guide to Marketing enhances marketing understanding in the C-suite through expert dialogues.
Differences in the The HEART Framework for B2B & B2C DesignsThe HEART framework applies differently to B2B and B2C contexts due to distinct audience needs and priorities.
With B2B and B2C cross-pollinating - your marketing approach must changeThe rigid separation between B2B and B2C marketing has dissolved, altering strategies and expectations among buyers.
From Beginner to Pro: How to Win at E-Commerce in 2024 (Detailed Guide) - jeffbullas.comE-commerce has revolutionized businesses worldwide, showcasing success stories like Nivetha Muralidharan and Flipkart.
How GoDaddy created most talked-about ad of the Super Bowl - by thinking like a B2C brandGoDaddy's Super Bowl strategy leverages entrepreneur stories and bold marketing, blending B2B and B2C tactics to engage audiences effectively.
Hybrid Ecommerce Serves B2C and B2BDTC brands can thrive using a hybrid ecommerce platform to serve both consumers and businesses effectively.
The CEO's Guide To MarketingThe CEO's Guide to Marketing enhances marketing understanding in the C-suite through expert dialogues.
Differences in the The HEART Framework for B2B & B2C DesignsThe HEART framework applies differently to B2B and B2C contexts due to distinct audience needs and priorities.
With B2B and B2C cross-pollinating - your marketing approach must changeThe rigid separation between B2B and B2C marketing has dissolved, altering strategies and expectations among buyers.
From Beginner to Pro: How to Win at E-Commerce in 2024 (Detailed Guide) - jeffbullas.comE-commerce has revolutionized businesses worldwide, showcasing success stories like Nivetha Muralidharan and Flipkart.
How to Use AI for SEO (Use Cases & Tools) | ClickUpAI enhances SEO effectiveness and can significantly improve productivity and revenue for businesses.
How to Handle Content Saturation - A Guide to Standing Out in a Sea of Information | EntrepreneurTo combat content saturation, brands should focus on originality and thoughtful content strategies instead of scaling back their efforts.
SaaS Content Marketing That Speaks To Your Audience: 7 Human-Centered Strategies For GrowthSaaS content marketing builds brand awareness and converts B2B audiences through educational content and trust-building.
Content Marketing For B2B: Why You Need It And How To Get It RightContent marketing is essential for B2B companies to engage with target audiences, build brand awareness, and generate inbound leads efficiently.
How to Use AI for SEO (Use Cases & Tools) | ClickUpAI enhances SEO effectiveness and can significantly improve productivity and revenue for businesses.
How to Handle Content Saturation - A Guide to Standing Out in a Sea of Information | EntrepreneurTo combat content saturation, brands should focus on originality and thoughtful content strategies instead of scaling back their efforts.
SaaS Content Marketing That Speaks To Your Audience: 7 Human-Centered Strategies For GrowthSaaS content marketing builds brand awareness and converts B2B audiences through educational content and trust-building.
Content Marketing For B2B: Why You Need It And How To Get It RightContent marketing is essential for B2B companies to engage with target audiences, build brand awareness, and generate inbound leads efficiently.
Delft-based Vivici secures 32M to scale animal-free dairy proteins with precision fermentation - Silicon CanalsVivici secured €32M to expand its dairy protein production using precision fermentation, marking a significant step in the alternative protein industry.
Paris-based B2B platform for pharma sector Faks raises 6MFaks raises €6M to enhance its B2B platform, improving communication between pharmacies and pharmaceutical suppliers.
Oslo's Vind AI raises 3M: Co-founder and CEO Helene Bhler discusses disrupting wind project planning and design using AI - Silicon CanalsVind AI aims to set new standards in wind project design by providing integrated software solutions for the industry.
PastPay, a fintech bringing BNPL to business invoices, just raised $13.3 million using this 11-slide pitch deckPastPay secured $13.3 million in Series A funding to enhance B2B buy-now, pay-later services, focusing on improving liquidity for SMEs.
Finland-based Clevenio secures pre-seed fundingClevenio focuses on enhancing B2B sales efficiency by reducing time spent on non-selling tasks, aiming to address significant pain points in sales operations.
Lithuanian startup Eany.io secures 2M - Silicon CanalsEany.io, a B2B startup in Lithuania, secured €2M to expand its platform for trading electronics, DIY, and household goods across Europe.
Delft-based Vivici secures 32M to scale animal-free dairy proteins with precision fermentation - Silicon CanalsVivici secured €32M to expand its dairy protein production using precision fermentation, marking a significant step in the alternative protein industry.
Paris-based B2B platform for pharma sector Faks raises 6MFaks raises €6M to enhance its B2B platform, improving communication between pharmacies and pharmaceutical suppliers.
Oslo's Vind AI raises 3M: Co-founder and CEO Helene Bhler discusses disrupting wind project planning and design using AI - Silicon CanalsVind AI aims to set new standards in wind project design by providing integrated software solutions for the industry.
PastPay, a fintech bringing BNPL to business invoices, just raised $13.3 million using this 11-slide pitch deckPastPay secured $13.3 million in Series A funding to enhance B2B buy-now, pay-later services, focusing on improving liquidity for SMEs.
Finland-based Clevenio secures pre-seed fundingClevenio focuses on enhancing B2B sales efficiency by reducing time spent on non-selling tasks, aiming to address significant pain points in sales operations.
Lithuanian startup Eany.io secures 2M - Silicon CanalsEany.io, a B2B startup in Lithuania, secured €2M to expand its platform for trading electronics, DIY, and household goods across Europe.
Business-To-Business Marketers Are Not Ready For Deepfakes: New SurveyMarketing executives are aware of deepfake risks but largely unresponsive to implementing protective measures.
How to Find and Convert Qualified B2B Lead ProspectsFinding reliable suppliers is essential for smooth B2B operations and scaling effectively.
Why Do So Many Industrial B2B Websites Frustrate Buyers?Industrial B2B websites frequently frustrate buyers with poor usability and hidden information.The digital experience is crucial, as most B2B research occurs online before contacting sales.
African B2B e-commerce startups Wasoko and MaxAB complete merger: Interview with co-CEO Daniel Yu | TechCrunchWasoko and MaxAB have merged to create a multi-vertical ecosystem to serve Africa's $600 billion informal retail sector.
How to Find and Convert Qualified B2B Lead ProspectsFinding reliable suppliers is essential for smooth B2B operations and scaling effectively.
Why Do So Many Industrial B2B Websites Frustrate Buyers?Industrial B2B websites frequently frustrate buyers with poor usability and hidden information.The digital experience is crucial, as most B2B research occurs online before contacting sales.
African B2B e-commerce startups Wasoko and MaxAB complete merger: Interview with co-CEO Daniel Yu | TechCrunchWasoko and MaxAB have merged to create a multi-vertical ecosystem to serve Africa's $600 billion informal retail sector.
You won't believe how B2B marketing is shifting - here are 5 ways to land more dealsLinkedIn is evolving into a major B2B deal-making platform.Authentic content creation on LinkedIn offers opportunities amid prevailing skepticism.
How to design for troubleshooting when the user workflow isn't clearTroubleshooting in complex UX requires understanding user behavior and context, especially in B2B/SaaS and Healthcare.
Top six B2B SaaS marketing agencies in the UK - London Business News | Londonlovesbusiness.comHiring a B2B SaaS marketing agency in the UK boosts business success through industry expertise, diversity of talent, and cost-effective strategies.
Germany's Tapline raises 20M: Co-founder and CEO Dean Hastie talks SaaS financing, growth plans, and AI in exclusive interview - Silicon CanalsTapline secures €20M in pre-Series A funding to support B2B SaaS financing.The funding aims to enhance operations and address liquidity gaps for SaaS businesses.
Why account-based expansion is B2B's next growth lever | MarTechAccount-based expansion within existing accounts can significantly reduce costs and enhance sustainable revenue growth amidst rising acquisition costs.
Free trial vs. demo: What's more effective in B2B SaaS ads? | MarTechB2B SaaS buyers prefer to see products in action, prompting vendors to adopt methods like free trials, freemium models, and demos.
Job Vacancy: Senior Customer Success Manager (full-time) // xymatic | Sales, Operations & Support Jobs | Berlin Startup JobsThe mission is to simplify video publishing and empower B2B customers to enhance their video strategy.
How to design for troubleshooting when the user workflow isn't clearTroubleshooting in complex UX requires understanding user behavior and context, especially in B2B/SaaS and Healthcare.
Top six B2B SaaS marketing agencies in the UK - London Business News | Londonlovesbusiness.comHiring a B2B SaaS marketing agency in the UK boosts business success through industry expertise, diversity of talent, and cost-effective strategies.
Germany's Tapline raises 20M: Co-founder and CEO Dean Hastie talks SaaS financing, growth plans, and AI in exclusive interview - Silicon CanalsTapline secures €20M in pre-Series A funding to support B2B SaaS financing.The funding aims to enhance operations and address liquidity gaps for SaaS businesses.
Why account-based expansion is B2B's next growth lever | MarTechAccount-based expansion within existing accounts can significantly reduce costs and enhance sustainable revenue growth amidst rising acquisition costs.
Free trial vs. demo: What's more effective in B2B SaaS ads? | MarTechB2B SaaS buyers prefer to see products in action, prompting vendors to adopt methods like free trials, freemium models, and demos.
Job Vacancy: Senior Customer Success Manager (full-time) // xymatic | Sales, Operations & Support Jobs | Berlin Startup JobsThe mission is to simplify video publishing and empower B2B customers to enhance their video strategy.
Winning the race to profitability with a dynamic ICP | MarTechUnderstanding and implementing your Ideal Customer Profile (ICP) is crucial for sustainable growth in the B2B sector.
What To Do When Business Is Slow: Tips For EntrepreneursTake advantage of slow business periods to focus on long-term projects and business strategies.
How to Embed Customer-Centricity into Your Business | EntrepreneurStrategic client orientation goes beyond service enhancements to embed client understanding into all business facets.True client orientation necessitates a holistic strategy considering every client touchpoint, exceeding expectations.
Winning the race to profitability with a dynamic ICP | MarTechUnderstanding and implementing your Ideal Customer Profile (ICP) is crucial for sustainable growth in the B2B sector.
What To Do When Business Is Slow: Tips For EntrepreneursTake advantage of slow business periods to focus on long-term projects and business strategies.
How to Embed Customer-Centricity into Your Business | EntrepreneurStrategic client orientation goes beyond service enhancements to embed client understanding into all business facets.True client orientation necessitates a holistic strategy considering every client touchpoint, exceeding expectations.
Naboo secures $21M for its concierge-style corporate event booking platform | TechCrunchNaboo streamlines corporate retreat planning with an all-in-one marketplace, combining accommodation and various services.
The Best JavaScript APIs for File Upload in 2025 | HackerNoonJavaScript APIs for file uploads are critical for enhancing application performance and user experience, particularly in B2B environments.
How to Build a Solid Go-to-Market Strategy for 2025 | EntrepreneurDeep research and aligned tech stacks are crucial for successful B2B go-to-market strategies.
New Kids on the Block: German startups founded in 2024 that raised 1M or more in their debut year - Silicon CanalsThe German startup ecosystem is shifting significantly toward B2B focus with a strong emphasis on deep tech and innovative solutions.
Designing for velocityVelocity, a measure of progress in a direction, is crucial for startups to achieve product-market fit.
How The Chainsmokers built a fund that doesn't rely on their celebrity status | TechCrunchThe Chainsmokers have established Mantis Venture Capital to systematically invest in startups beyond entertainment.
Parker Conrad says founders have been building software wrong for the last 20 years | TechCrunchTraditional advice on B2B software development is misguided; a broader approach is needed to create comprehensive solutions.
New Kids on the Block: German startups founded in 2024 that raised 1M or more in their debut year - Silicon CanalsThe German startup ecosystem is shifting significantly toward B2B focus with a strong emphasis on deep tech and innovative solutions.
Designing for velocityVelocity, a measure of progress in a direction, is crucial for startups to achieve product-market fit.
How The Chainsmokers built a fund that doesn't rely on their celebrity status | TechCrunchThe Chainsmokers have established Mantis Venture Capital to systematically invest in startups beyond entertainment.
Parker Conrad says founders have been building software wrong for the last 20 years | TechCrunchTraditional advice on B2B software development is misguided; a broader approach is needed to create comprehensive solutions.
What it means to be an influencer will change in 2025Barriers to becoming an influencer are lowering, broadening the landscape to include everyday individuals and B2B representatives.
16 Best Small Business Wholesale Suppliers (2024) - ShopifySmall businesses can effectively find wholesale suppliers by understanding the wholesale model and exploring various sourcing avenues.
How To Choose A SaaS Marketing Agency: 9 Questions To AskSaaS marketing agencies utilize SEO, content marketing, and PPC to target audiences effectively, tailoring strategies for B2B success.
Optimizing B2B Conversion Rates - All My Tips and StrategiesB2B conversion rate optimization (CRO) focuses on improving desired website actions by fostering genuine conversations, not just superficial conversions.
How To Choose A SaaS Marketing Agency: 9 Questions To AskSaaS marketing agencies utilize SEO, content marketing, and PPC to target audiences effectively, tailoring strategies for B2B success.
Optimizing B2B Conversion Rates - All My Tips and StrategiesB2B conversion rate optimization (CRO) focuses on improving desired website actions by fostering genuine conversations, not just superficial conversions.
Why causal AI is the answer for smarter marketing | MarTechCausal AI is essential for marketers to understand the reasons behind outcomes, improving strategy and execution.
Leaked info of 122 million linked to B2B data aggregator breach122 million people's business contact details stolen from DemandScience.A hacker named KryptonZambie claims to sell data acquired from the B2B platform.
Meet Acclivity Agency: Startups of The Year 2024 Nominee | HackerNoonAcclivity Agency's strategist-led marketing approach provides superior value and results, particularly in a traditionally male-dominated B2B space.
Customer-obsessed companies are making this major changeContinuity is essential in B2B customer interactions to ensure satisfaction and efficiency.
Meet Acclivity Agency: Startups of The Year 2024 Nominee | HackerNoonAcclivity Agency's strategist-led marketing approach provides superior value and results, particularly in a traditionally male-dominated B2B space.
Customer-obsessed companies are making this major changeContinuity is essential in B2B customer interactions to ensure satisfaction and efficiency.
UK's Everfield acquires Graz-based KOST and Lithuania's FrontuEverfield acquired Frontu and KOST to expand its presence in Lithuania and the German-speaking region, enhancing its European software business ecosystem.
Why all B2B Businesses should embrace digital paymentsB2B customers demand digital payment flexibility similar to B2C but the sector is slow in adapting.
10 Best Service Request Management Software in 2024Implementing service request management software improves efficiency and customer satisfaction in handling client requests.
How Amazon's 'Ads That Work As Hard As You Do' won over SMEsAmazon Ads won B2B Gold in The Drum Awards for Marketing Americas
Havas Media Group Becomes First Agency Network to Implement Attention Data into Planning Tools on a Global ScaleThe Digital Voice™ offers bold PR services for leading AdTech and MarTech companies worldwide.