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b2c
LogRocket Blog
2 months ago
Career

Leader Spotlight: How OKRs fit different companies, with Anthony Enzor-DeMeo - LogRocket Blog

Structuring objectives and key results (OKRs) varies by company based on factors like stage, size, and culture.
Product leadership style should be customer-centric, regardless of working with software or non-software products. [ more ]
The Drum
2 months ago
Marketing

Advocates over ads? What Tesla and GoPro can teach B2B marketers about brand advocacy

B2B can learn from B2C about brand advocacy
Brand advocacy can lead to customers becoming sellers [ more ]
Berlin Startup Jobs
3 months ago
Berlin

Job Vacancy: Sales Manager*in (w/m/d) // ServiceHero GmbH & Co.KG | Sales Jobs | Berlin Startup Jobs

ServiceHero is a provider of digital services that connects pest control experts with customers in Germany.
The Sales Manager role involves pitching the company's services to B2B and B2C customers and working to optimize the sales process. [ more ]
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B2B
The Drum
5 months ago
Marketing

Henkel explains its award-winning account-based transformation

Henkel Adhesives Technologies and Transmission won the B2B category at The Drum Awards for Digital Advertising.
The award-winning case study focused on demonstrating the effectiveness of Account-Based Marketing (ABM) in increasing footprint and relevance at large accounts. [ more ]
The Drum
5 months ago
Marketing

Northrop Grumman on creating the first serialized comedy for LinkedIn

Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes. [ more ]
The Drum
5 months ago
Marketing

Why Hiscox's organic reach was dwindling until Kinesso stepped in

Hiscox and Kinesso won the SEO for B2B category at The Drum Awards for Search.
Reprise helped Hiscox improve their organic performance and recover rankings for key terms through a content-diversified strategy. [ more ]
Entrepreneur
5 months ago
Marketing

Unlocking The Secrets Of Online B2B Success | Entrepreneur

Understanding the audience is crucial for success in online B2B entrepreneurship.
Website optimization is key to online B2B success. [ more ]
The Drum
5 months ago
Marketing

How Pinterest's step into the real world built its B2B credit

Pinterest won the B2B category at The Drum Awards for Experience.
Pinterest created an experiential push at Cannes Lions to build brand momentum and showcase their unique benefits. [ more ]
Entrepreneur
5 months ago
Marketing

How to Split Time Between Inbound and Outbound Marketing | Entrepreneur

Inbound marketing and outbound marketing are both important for B2B companies.
Balancing time and resources between inbound and outbound marketing can be challenging. [ more ]
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Forbes
1 week ago
Marketing

Council Post: 9 Factors That Influence A B2B Marketing Strategy

Consistency in marketing approach is key for SaaS product growth. [ more ]
eLearning Industry
1 week ago
Marketing

Content Marketing For B2B: Why You Need It And How To Get It Right

Content marketing is essential for B2B companies to engage with target audiences, build brand awareness, and generate inbound leads efficiently. [ more ]
MarTech
3 months ago
Marketing

How to develop a winning B2B ideal customer profile | MarTech

Focusing deeply on customers drives revenue growth.
An ideal customer profile (ICP) is essential for identifying best-fit customers. [ more ]
The Drum
4 months ago
Marketing

How can CMOs find common ground with CFOs for B2B brand building in 2024?

Mismatch of opinions between CMOs and CFOs on investing in B2B brand marketing
CMOs optimistic about convincing the board to invest more in brand marketing [ more ]
Forbes
4 months ago
Marketing

Council Post: Reviving B2B Email Marketing: Strategies For The Digital Age

Email marketing isn't dead at all, but now more than ever, many marketers struggle to figure out how it fits into an effective marketing strategy.
Berlin Startup Jobs
3 weeks ago
DevOps

Job Vacancy: Senior Customer Success Manager // xymatic | Sales, Operations & Support Jobs | Berlin Startup Jobs

Reduce complexity through unified video publishing tools for all video businesses. [ more ]
Entrepreneur
1 month ago
Business intelligence

How to Embed Customer-Centricity into Your Business | Entrepreneur

Strategic client orientation goes beyond service enhancements to embed client understanding into all business facets.
True client orientation necessitates a holistic strategy considering every client touchpoint, exceeding expectations. [ more ]
MarTech
2 months ago
Marketing tech

Drift acquired by sales engagement platform Salesloft | MarTech

Sales engagement platform Salesloft has acquired conversational marketing platform Drift.
Both companies offer AI-powered customer journey orchestration tools for B2B revenue teams. [ more ]
TechCrunch
3 months ago
Startup companies

The unicorns among us | TechCrunch

The term 'unicorn' was coined to describe startups reaching $1 billion valuation, and now there are over 500 on the list.
B2B startups have seen significant growth in the last decade, but the pendulum may swing back eventually. [ more ]
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