The merger of Virgin Media O2 and Daisy Group aims to create a major force in UK business communications, targeting improved scale, efficiency, and product offerings.
In a 15-year-plus go-to-market strategy career, I have worked with hundreds of B2B companies directly, indirectly with other consultants or through any of the many accelerator programs I mentor on. During that time, I have seen a typical consistency that breaks all strategies - the lack of willingness to deep-dive research layered on poor proprietary data.
"Frontu, Arūnas, and the team are a great addition to the Everfield ecosystem. As we build a workforce management vertical at Everfield, Frontu's dedication to solving impactful challenges for their customers stood out, and we continue to support their growth."