#b2b

#b2b

"[N]early 80 percent of B2B customers affirm that telcos have a 'right-to-play' beyond traditional connectivity. Yet, many operators are falling short of capitalizing on this expanded mandate."

More than two-thirds of today's B2B buyers are Millennials or Gen Z professionals, who have fundamentally different expectations about how purchasing should work.

A reliable B2B contact database can significantly boost conversion rates and streamline outreach efforts by connecting businesses with verified decision-makers efficiently.

"We believe every company deserves a website that reflects the hard work they've poured into their product and brand. That's what Optise is all about - making website experiences delightful for users and profitable for businesses."

Flexibility is your best friend in business; those who can pivot and spot new opportunities amid chaos will best stay ahead.

"We are thrilled to support Tapline's next leg of growth with a bespoke debt facility providing lower cost of operations, new credit assessment functionalities, and credit risk transfer."

In a 15-year-plus go-to-market strategy career, I have worked with hundreds of B2B companies directly, indirectly with other consultants or through any of the many accelerator programs I mentor on. During that time, I have seen a typical consistency that breaks all strategies - the lack of willingness to deep-dive research layered on poor proprietary data.

Daria Belova asserts, “Influencer marketing is evolving, becoming more accessible to everyone. With less formal barriers, we will soon see everyday individuals claiming the influencer title.”

Causal AI doesn't merely forecast outcomes—it explains them, acting as a GPS for marketing. It identifies effective routes to achieve desired destinations.

B2B customers now demand the same ease and choice in digital payments as B2C customers. Yet, the B2B sector has been slow to adapt, causing potential risks.