#b2b
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fromMarTech
1 week agoReclaiming relevance in an AI-overloaded, buyer-led market | MarTech
AI is now ubiquitous in the software landscape, with 43% embedded in existing programs, 22% introduced by business units, and 35% developed internally. By 2026, over 80% of software vendors will incorporate generative AI into their products, leading to AI saturation even for those who maintain their current approach. However, this increase has not resulted in improved marketing effectiveness or enriched customer connections, as many consumers report feeling more overwhelmed and less understood.
Marketing
Marketing tech
fromMarTech
2 months agoReal-world insights from deploying custom GPTs for GTM | MarTech
An AI-first buying journey is essential for modern CMOs and GTM teams.
Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.
AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.
Growth hacking
fromHubspot
3 months agoThe content demand engine that every business needs but no one uses, from Morning Brew's CEO
Focus on building trust and delivering valuable content to stand out in a competitive landscape.
Defining a specific target audience is essential for effective content marketing.
fromSilicon Canals
3 months agoWhat's in the Name: How this Icelandic startup took an unusual path to the optimal brand name - Silicon Canals
"We believe every company deserves a website that reflects the hard work they've poured into their product and brand. That's what Optise is all about - making website experiences delightful for users and profitable for businesses."
Marketing tech
fromLindsey Gamble
3 months agoLinkedIn Updates Post Embeds with Cleaner Design and Video Previews for Third-Party Sites - Lindsey Gamble
LinkedIn's updated post embed feature enhances user engagement and supports content creators.
This feature enables new opportunities for repurposing LinkedIn content on external sites.
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