Telecommunications providers face a decline in their core business and must explore opportunities in adjacent domains. Nearly 80% of B2B customers believe telcos should expand beyond traditional connectivity. Growth potential lies in areas such as cybersecurity, cloud services, and next-generation connectivity, yet many operators are not capitalizing on these opportunities. Future spending priorities show a significant increase in cybersecurity and cloud services, while interest in other traditional services is declining, indicating a need for a shift in operational strategies and investments.
"[N]early 80 percent of B2B customers affirm that telcos have a 'right-to-play' beyond traditional connectivity. Yet, many operators are falling short of capitalizing on this expanded mandate."
"Security has the greatest level of 'stated spend change over the next 12 months,' with 8.6% expected growth. It is followed by cloud (6.4%), business applications (6.3%), the Internet of Things (IoT) (6.3%)."
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