The article highlights the increasing competition in the content landscape since 2015, specifically pointing out the challenge of standing out amidst generic AI-generated content and aggressive marketing tactics. It emphasizes the necessity for marketing teams to build trust with their audience through valuable content tailored to a specific individual, termed ‘market of one'. The author shares a structured approach to creating a content demand engine, which includes defining this market, understanding their needs, and leveraging insights from industry experts to enhance content quality.
Marketing teams need to build trust and provide their audience content with real value.
Define your market of one. Start by asking yourself, who is your market of one?
Establishing a content demand engine can differentiate you in a sea of sameness.
Finding the smartest people in your industry is crucial for valuable content creation.
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