"Fewer than half (47%) of marketers surveyed say they have a structured GTM framework, and 53% selected the incorrect answer when asked to define 'GTM.'"
"41% of marketers view GTM as a sales-driven activity with limited marketing involvement, while 13% consider it purely brand-building before a launch."
"38% of surveyed marketers feel confident in having a proper GTM framework, with 22% operating 'informal or evolving' strategies and 9% having no plan."
"The study was based on a poll of 501 U.K. and U.S. B2B marketing professionals conducted by Censuswide."
Less than half of surveyed marketers possess a structured Go-to-Market (GTM) framework. The report revealed that 53% answered incorrectly when defining GTM. Many respondents perceive GTM primarily as a sales-centric initiative, with over 40% viewing it as having limited marketing involvement. Confident marketers only make up 38%, while 22% utilize informal GTM strategies. Furthermore, 9% have no GTM plan whatsoever. This data stems from a poll engaging 501 marketing professionals from the U.K. and U.S. regarding B2B growth strategies.
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