#go-to-market-strategy
#go-to-market-strategy

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MarTech

Rethinking fit, growth and go-to-market for the modern startup | MarTech

The traditional concept of product-market fit may not be sufficient for modern startups' growth.

A modern go-to-market maturity model, like the 3 Ps, can help align core revenue team efforts in today's environment. [ more ]

Harvard Business Review

Evaluate go-to-market maturity for setting sales goals

Reassess team performance for compensation alignment [ more ]

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