"If you're still debating whether answer engine optimization (AEO) belongs in your go-to-market strategy, you are already behind the curve. From January to May 2025, website traffic from AI-powered platforms surged more than 500%. And at a recent CMO roundtable I co-hosted in Boston, leaders agreed on one thing: how your brand appears in AI-generated responses now shapes how buyers perceive your company, evaluate your executives and categorize your product or service."
"Many marketers still treat AEO as a cousin of SEO. But that limited view causes them to miss out on the breadth of strategic information that AEO can provide. Capturing active buyers who are using large language models (LLMs) is only part of the story. The broader and more strategic play is to use how your brand shows up in LLMs as a new lens for market, competitor and customer intelligence."
AEO has shifted from experimental to essential as AI-driven platforms drove over 500% more website traffic from January to May 2025. AI-generated responses influence buyer perceptions, executive evaluations, and product categorization, making AEO a high-intent signal distinct from traditional SEO. AEO benchmarking reveals brand positioning, strengths and gaps across category and competitors. AI tools can surface sentiment patterns and attribute-level insights within hours, showing how brands perform on dimensions like open-source, developer experience, cost efficiency, and security. These insights can directly inform product roadmaps, messaging, and competitive playbooks without commissioning separate sentiment studies.
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