"I think about this in two ways: anticipating market trends externally and building strong teams internally. In real estate, that means understanding the housing market and evolving consumer expectations. The current online real estate model often confuses consumers and adds unnecessary middlemen. People want clarity, trust, and simplicity when making one of the most significant financial decisions of their lives."
"We are positioning Homes.com as a place where people can find their ideal home. They can connect with actual agents without the anxiety of not knowing who they're connecting with after clicking a button; and we bring together buyers, sellers, and agents to do business their way. With a go-to-market strategy that is aligned with the direction of the housing market, it's imperative that we build teams focused on delivering the right outcomes for our customers."
Homes.com emphasizes anticipating market trends and building strong internal teams to meet evolving consumer expectations. The platform promotes an agent-first model that connects buyers, sellers, and verified agents directly, reducing intermediaries and consumer confusion. Consumers seek clarity, trust, and simplicity during major financial decisions, and Homes.com aims to provide reliable agent connections without anonymity after contact. The go-to-market approach aligns with housing market direction and focuses teams on delivering customer outcomes through cultural foundations, measurement and accountability systems, and reinforcement mechanisms such as training, compensation, and leadership. Rapid growth requires continuous attention and organizational tuning.
Read at www.housingwire.com
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