Exchangewire18 hours agoMarketingMadTech Sketch: The Mechanics of CurationCuration in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements. [ more ]
MarTech2 months agoMarketingSimplifying your martech stack: From pipeline efficiency to brand affinity | MarTechOveremphasis on pipeline efficiency neglects the majority of potential customers. Suggests adapting martech for better brand affinity and demand generation. [ more ]
Digiday4 months agoMarketingXerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies. The company is focusing on demand generation, cross-selling, and targeting the right clients using AI. [ more ]
Digiday6 months agoMarketingHow Media.Monks turned in-housing a client into a specialty serviceIn-housing is often seen as a way to save costs, but this article focuses on how it can drive performance and demand generation for a brand. Media.Monks, owned by S4 Capital, worked with insurance client Manulife to align demand generation across its brands. Manulife turned to Media.Monks and MightyHive to help with their in-housing strategy and focus on demand generation. [ more ]
Exchangewire2 months agoMarketing techThe Rise of the Curation HouseCuration in digital advertising is essential for connecting buyers and sellers with quality inventory. The rise of Curation Houses is reshaping the digital advertising landscape post-cookie era. [ more ]
Digiday4 months agoArtificial intelligenceXerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies. The company is focusing on demand generation, cross-selling, and targeting the right clients using AI. [ more ]
Digiday4 months agoArtificial intelligenceXerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024Xerox's CMO plans to incorporate more AI and personalization into their marketing strategies. The company is focusing on demand generation, cross-selling, and targeting the right clients using AI. [ more ]
Alleywatch4 months agoNYC startupThe 8 Largest NYC Tech Startup Funding Rounds of December 2023AlleyWatch serves as a platform to reach a global audience of innovative organizations and startups Options to reach this audience include brand placement, demand generation, and thought leadership [ more ]