The article emphasizes the importance of a cohesive Go-to-Market (GTM) calendar for teams launching products or services. Rather than relying on fragmented tools or individual memory, a GTM calendar centralizes strategy, tasks, timelines, and team responsibilities into one visual and accessible format. It serves as a robust roadmap for cross-functional teams, ensuring that all aspects of the launch—including marketing, sales, and PR—are aligned and coordinated. The calendar also highlights key considerations such as timing with holidays and the planning of campaigns, thereby reducing the likelihood of delays and miscommunication.
A Go-to-Market calendar is a visual, date-driven plan mapping key activities for product launches, unifying teams for coordinated efforts.
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